Surface Care in Greece

Surface Care in Greece

  • January 2017
  • 27 pages
  • Euromonitor International
Report ID: 136593
Sales of surface care grew 4% in 2016 reaching EUR89.6 million. This was down to increases in average retail prices amidst VAT hikes and new launches of products with more sophisticated formulas that pushed prices up and added value to the category. Meanwhile, bleach is used as an alternative to surface care products, as it is commonly used for cleaning floors, bathrooms and kitchen sinks.

Euromonitor International’s Surface Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN GREECE
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Eureka Hellas SA: Key Facts
Summary 2 Eureka Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Eureka Hellas SA: Competitive Position 2016
Eurochartiki SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 4 Eurochartiki SA: Key Facts
Summary 5 Eurochartiki Sa: Operational Indicators
Production
Private Label
Summary 6 Eurochartiki SA: Private Label Portfolio
Gr Sarantis SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 7 GR Sarantis SA: Key Facts
Summary 8 Sarantis Group: Operational Indicators
Competitive Positioning
Summary 9 GR Sarantis SA: Competitive Position 2016
Procter & Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 10 Procter & Gamble Hellas SA: Key Facts
Summary 11 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 12 Procter & Gamble Hellas SA: Competitive Position 2016
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 13 Unilever Hellas SA: Key Facts
Summary 14 Unilever Hellas SA: Operational Indicators
Competitive Positioning
Summary 15 Unilever Hellas SA: Competitive Position 2016
Executive Summary
Home Care Sales Decline in 2016
the Ongoing Recession Results in Declines in Home Care Expenditure
Multinational Players Lead Sales of Home Care
Sales Via Hypermarkets Decline Sharply in Line With Carrefour's Bankruptcy
the Forecast Remains Gloomy
Key Trends and Developments
Promotional Activities Hinder Value Growth
Spending on Home Care Products Declines Amid Ongoing Recession
Changes in the Retailing Environment Influence Channel Distribution of Home Care
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources
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Country=Greece Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000