Global USB Flash Drives Industry

Global USB Flash Drives Industry

This report analyzes the worldwide markets for USB Flash Drives in Thousand Units. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 77 companies including many key and niche players such as -

ADATA Technology Co., Ltd.
Buffalo Technology (UK), Ltd.
Corsair Components, Inc.
Edge Tech Corporation
Hewlett- Packard



I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Table 1: Global Flash Memory Market by Type of Device
(2014E): Percentage Breakdown of Consumption for Mobile
Handsets, Solid State Drives, Flash Storage Cards, USB Flash
Drives, Tablet PCs, MP3 Players, and Others (includes
corresponding Graph/Chart) II-3
Digital Data Explosion Throws the Focus on Storage II-3
Table 2: Enterprise Uses of USB Flash Drives (2014E):
Percentage Share Breakdown of Volume of Stored Data by Nature
of Information (includes corresponding Graph/Chart) II-4
What Contributes to the Data Overload? II-4
Why Data Storage is an Indispensable IT Need? II-5
USB Flash Drives Usher in an Era of Smart Storage II-6
USB Flash Drives Gear Up for Upward Growth II-6

2. COMPETITION II-8
Table 3: Leading Players in the Global USB Flash Drives Market
(2013): Percentage Breakdown of Unit Sales for SanDisk,
Kingston, Transcend, Verbatim, HP, Sony and Others (includes
corresponding Graph/Chart) II-8
Select USB Flash Drive Brands of Leading Players: Brief
Description of Company, Product/Brand, Specification, Memory
Capacity and Features II-9
SanDisk: The Global Leader in USB Flash Drives II-12
Table 4: SanDisk's Value Market Share in the USB Flash Drives
and Memory Cards Market by Geographic Region: 2012 (includes
corresponding Graph/Chart) II-13

Table 5: SanDisk's Volume Market Share in the USB Flash
Drives and Memory Cards Market by Geographic Region: 2012
(includes corresponding Graph/Chart) II-13
Strong Product Portfolio Catapults Kingston to a Leading Position II-14
Competition: Noteworthy Trends II-14
What Does it Take to Survive in the Marketplace? II-14
Innovation is the Name of the Game II-15
USB Flash Drives Market to Witness Consolidation Trend II-15
USB Flash Drive Prices Continue to Decline II-15

3. MARKET TRENDS, ISSUES & DRIVERS II-16
USB Flash Drive Advancements: Spearheading Growth II-16
USB 3.1: Technology of the Future II-16
USB 3.1 Type C Connector: The Next Generation USB Connector II-17
Superior Performance Benefits Compel Device Manufacturers to
Take Note of USB 3.0 II-17
USB 3.0 Vs. USB 2.0: A Comparative Analysis II-19
USB 3.0 Vs. USB 2.0: Comparison of Data Transfer Rates by
File Size II-19
Comparative Analysis of Currently Available USB 3.0 Flash
Drives: Brand, Company and Key Features II-20
Advanced Interfaces Spur Wider Market Proliferation of USB 3.0 II-21
Table 6: World USB Flash Drives Market (2012 & 2015):
Percentage Breakdown of Unit Sales by Technology - USB2.0,
USB3.0 and Others (includes corresponding Graph/Chart) II-23
Rising Sales of USB 3.0 High-Bandwidth Storage Devices Drive
Market Growth II-23
MA (Media Agnostic) USB II-24
Micro USB 3.0 II-24
ReRAM: An Evolving Technology II-24
Memory Capacity Enhancements: The Saga Continues II-25
Table 7: World Recent Past, Current & Future Analysis for USB
Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other Markets
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-26

Table 8: World Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) II-27

Table 9: World 11-Year Perspective for USB Flash Drives by
Capacity - Percentage Breakdown of Shipments for 8GB, 16GB,
32GB, and Other Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-28
Functionality and Design Innovations: Key Factors Underpinning
Market Growth II-28
Novel Flash Drives Launched in Recent Years: Brand, Company
and Key Features II-29
Culbuto USB Key II-31
USB 3.0 DataGuardian II-31
Foxlink PQI's U601L Flash Drive II-31
Gmobi iStick II-32
Pico Motile II-32
Cardboard USBs II-32
NAND Flash USB Drives Gain Prominence II-32
3D NAND Flash Technology: A Major Breakthrough II-33
BiCS (Bit-Cost Scalable) 3D NAND Technology II-33
Sharing Data-On-the-Go: A Potential Technology in the Waiting II-33
Increasing Adoption as a Sales Promotion Tool: A Strong Growth
Driver II-34
Memory Sticks Gain Rapid Acceptance in the Promotional Industry II-35
Customized USB Flash Drives Rise in Popularity II-35
Demand Increases for Engraved or Printed USB Flash Drives II-36
PCs with USB Ports as a Standard Feature Benefit Market Expansion II-36
Demand for Secure USB Flash Drives to Surge II-36
Select USBs Flash Drives for Data Security: Name, Company,
and Key Features II-37
Developing Countries Continue to Offer Significant Growth
Opportunities II-38
China: The Global Epicenter of Production II-39
India: A Potential Laden Market II-39
Credit Card USB Flash Drives Fast Gaining Popularity II-40
e-Marketing Channels Emerge Into a Major Retailing Avenue II-40
Increasing Integration of USB Technology in Mobile Phones
Strengthens Market Prospects II-41
Strong Smartphone Sales: A Major Opportunity Indicator for
USB 3.0 II-41
Table 10: Global Smartphones Sales in Million Units: 2011,
2013, 2015 & 2018 (includes corresponding Graph/Chart) II-42

Table 11: Smartphone Penetration Worldwide for Major
Countries (as a Percentage of Mobile Phone Users): 2014
(includes corresponding Graph/Chart) II-43

Table 12: Smartphone Penetration Worldwide (as a Percentage
of Total Population) for Major Countries: 2014E (includes
corresponding Graph/Chart) II-44
Select USB Flash Drives for Smartphones & Tablets: Brand,
Company and Key Features II-46
micro-USB Flash Drives in Android Devices Drives Market Growth II-46
USB Thumb Drives: How Safe? II-46
Will Cloud Services Pose Threat to USB Interface Technologies? II-47
High Costs of Cloud-Based Storage Favors USB interface
Technologies II-48
dataSTICKIES: An Emerging Challenge? II-48

4. PRODUCT OVERVIEW II-49
What is a Flash Drive? II-49
USB Flash Drives: A Definition II-49
Features & Benefits II-50
Disadvantages II-50
Issues with Data Fragmentation II-51
Quality Control Issues II-51
Components of a USB Flash Drive II-51
Antidotes to Data Security Issues Confronted by USB Flash Drives II-52
Password Protection II-52
Securing USB Drives Through Data Encryption II-53
Biometric Fingerprinting II-53
Data Locking II-53
Functionalities of a USB Flash Drive II-53
Data Storage & Security II-53
User Security and Authentication II-54
File Protection II-54
Intellectual Property (IP) Security II-54
Data Transport II-54
Application Carriers II-54
System Administration II-54
Substitute System Software II-54
Mobile Office and Specialized Application Software II-55
USB Flash Drives: An Evolutionary Scan II-55
First Commercial USB Flash Drives II-55
Second-Generation USB Flash Drives II-55
A Peek into the Enabling Technology Architecture II-55
Flash Memory II-55
USB Flash Drives Vis-a-Vis Traditional Storage Devices II-56
USB Flash Drives Vs. Floppy Disk II-56
USB Flash Drives Vs. Optical Storage Medium II-56
USB Flash Drives Vs. Zip Drive and Tape Storage II-57
USB Flash Drives Vs. Compact Disk II-57
USB Flash Drives Vs. Flash Memory Cards II-57
USB Flash Drives Vs. External Hard Disks II-57

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-58
Ultra® Dual USB Drive 3.0 for Android™ Smartphones and Tablets
by SanDisk II-58
Kingston Unveils FIPS 140-2 Level 3 Encrypted USB Flash Drive II-58
Transcend Introduces JetFlash 880 OTG Flash Drive II-58
Lexar Launches Wide Range of Performance Enhancements II-58
Lexar Releases M10 Secure USB3 Flash Drive II-58
Silicon Power Releases New Thumb Drive II-58
Super Talent Launches USB 3.0 DataGuardian II-58
Super Talent Releases New Micro-USB Interface Storage Device II-59
Foxlink Launches U605L Flash Drive II-59
Foxlink Launches U602L Mini Flash Drive II-59
Foxlink Introduces Fashionable and Lightweight Flash Drives II-59
LaCie Releases Innovative USB Key II-59
SanDisk Launches Ultra Fit™ USB 3.0 Flash Drive II-59
SanDisk Unveils Next-Generation Embedded Flash Drive II-59
SanDisk Launches New Flash Drive for iPhone and iPad II-59
Hyper Releases iPhone/iPad Compatible Flash Drive II-60
Imation Introduces New 2-in-1 Micro USB Flash Drive II-60
Corsair Launches New Line of USB Flash Drives II-60
Kingston Releases Dual Interface USB II-60
SanDisk Launches New Range of High-End Flash Drives II-60
Hyperstone Launches Industrial USB Flash Storage Controller II-60
PNY Releases HP v239g USB Flash Drive II-60
ADATA Unveils UV130 USB Flash Drive II-60
PNY Releases New Range of USB Flash Drives II-61
HyperX Introduces entry-level USB Flash Drive II-61
Apacer Launches AH334 "Galaxy Express" USB 2.0 Flash Drive II-61
PNY Rolls Out X720w and X750w II-61
MaStar Introduces USB 2.0 Flash Drive Classic C05 II-61
Sp/Silicon Power Rolls Out Mobile X31 II-61
Sp/Silicon Power Rolls Out USB 2.0 Touch T50 & USB 3.0 Jewel J50 II-61
PNY Rolls Out Duo-Link OU2 II-61
ADATA Introduces UC330 II-62
SanDisk Rolls Out Cruzer U II-62
Kingston Technology Launches 1TB DataTraveler HyperX Predator
Flash Drive II-62
Sony Introduces New USM-W USB Flash Drive II-62
Transcend Launches New Range of High Capacity Flash Drives II-62
Sony Releases New Dual USB Flash Drive II-62
Strontium Introduces Portable and Compact Flash Drives II-62
Transcend Launches New Series of Compact USB Flash Drives II-63
Sony Unveils Enhanced Dual Connector Flash Drive II-63
SanDisk Introduces Cruzer Orbit USB Flash Drive II-63
PNY Technologies Introduces USB Pen Drive II-63
Silicon Power Computer & Communications Launches New USB Flash
Drive II-63
Apacer Technology Introduces AH450 Flash Drive II-63
Silicon Power Computer & Communications Introduces New USB
Flash Drives II-63
ADATA Technology Introduces DashDrive Elite UE700 USB Flash Drive II-63
Mimoco Introduces New ELVIS™ X MIMOBOT® USB Flash Drive Series II-64
Kingston Launches DataTraveler Ultimate 3.0 Generation 3 Flash
Drive II-64
Lexar Launches New JumpDrive USB 3.0 Flash Drives II-64
Etron Technology Unveils USB 3.0 EV26699 II-64
Silicon Power Introduces Jewel J10 USB Flash Drive II-64
ADATA Technology Launches DashDrive UV150 USB Drive II-64
Verbatim Introduces V3 Max Flash Drive II-64
ShenZhen Unveils OTG USB Flash Drive II-65
Mach Xtreme Technology Launches FX 256 GB Flash Drive II-65
SanDisk Introduces Cruzer Force USB Flash Drive II-65
Black River Imaging Launches Custom USB Drives and Folio Cases II-65
V7 Launches New Range of Flash Drives and Memory Cards II-65
IMATION Expands IronKey™ Secure USB Product Line II-65
ZuzuDrive Expands USB Flash Drives Line II-65
TonerBoss Expands Electronic Supplies Range II-66
Strontium Introduces High-Capacity USB Drives II-66
ADATA Launches DashDrive Choice UC500 and DashDrive Durable UD310 II-66
Mushkin Launches Ventura Ultra USB Flash Drive II-66
Silicon Power Rolls Out Touch T03 USB Flash Drive II-66
Memorex Launches New USB Drives in Fun Series II-66
PNY Technologies Rolls Out HP v234r USB Flash Drive II-66
Apacer Introduces AH353 Golden Wing USB 3.0 Flash Drive II-67
Lexar Unveils Lexar JumpDrive M10 Secure USB 3.0 Flash Drive II-67
Toshiba Electronics Europe Rolls Out Trans Memory-EX II Line
of USB 3.0 Flash Memory Drives II-67
Patriot Introduces New USB 3.0 Drives in Supersonic Family II-67
Silicon Power Rolls Out USB 3.0 Jewel J05 and USB 2.0 Unique
510 Flash Drives II-67
Mushkin Launches SandForce Controller-Based Ventura Ultra
Flash Drive II-67
Leef Technology Introduces Magnet 3.0 Memory Product II-67
Mach Xtreme Technology Unveils LX™ Series USB3.0 Flash Drives II-68
SanDisk Launches New SanDisk Connect Wireless Flash and Media
Drives II-68
KINGMAX Launches PI-03 Mini Flash Drive II-68
Leef Technology Introduces Leef Bridge™ USB Flash Drive II-68
Black River Launches Custom Engraved USB Flash Drives II-68
AUDI Unveils Audi R8 V10 USB Stick II-68
Integral Introduces Metal Fusion USB 3.0 Flash Drive II-68
Super Talent Introduces Super Talent USB 3.0 Pico Flash Drive II-69
OWC Unveils Envoy Pro EX Range of Flash-Based USB 3.0 Drives II-69
Super Talent Launches Express RC4 USB 3.0 Flash Drives Range II-69
PNY Technologies Launches HP v280w USB Flash Drive II-69
Inspan Infotech Launches New Corsair Flash Voyager USB 3.0 Drives II-69
Imation Introduces ACCESS 4.1 Software for Secure USB Drives II-69
Imation Unveils Version 2.1 of Stealth Zone USB Drive II-69
Imation Launches IronKey™ Workspace for Windows To Go II-70
Imation Introduces IronKey™ Hardware-Encrypted Flash Drives II-70
Kingston Introduces DataTraveler Locker+ G2 USB Flash Drive II-70
Kingston Unveils Kingston DataTraveler Elite 3.0 II-70
Kingston Launches MobileLite G3 Portable USB Card Reader II-70
Lexar Introduces Lexar® JumpDrive® S73 USB 3.0 Flash Drive II-70
Lexar Launches JumpDrive Triton USB 3.0 Flash Drive II-70
PNY Technologies® Launches Attaché™ Range of USB Flash Drives II-70
Transcend Information Introduces Transcend USB 3.0 Hub II-71
Transcend Information Launches JetFlash 360 USB Flash Drive II-71
Transcend Information Introduces JetFlash 780 Flash Drive II-71
Kingston Releases Fortune Dragon Drive II-71
Verbatim Launches Micro USB Drive Plus and Store ‘n' Go Micro
USB Drive Ranges II-71
PNY Technologies Launches Key Attaché USB Flash Drive II-71
Moser Baer India Introduces Moser Baer Racer USB Flash Drive II-71
Moser Baer India Introduces Moser Baer Zap USB Flash Drive II-71
PNY Technologies Unveils Clip Attaché Array of USB Flash Drives II-71
Sony Launches USM-Q, USM-M and USM-P USB Flash Drives II-72
Mimoco Launches MimoMicro USB Flash Drive II-72
Mimoco Launches Einstein™ MIMOBOT Flash Drive Series II-72
PNY Technologies Launches Hook Attaché USB Flash Drive II-72
Sony Unveils Sony Micro Vault Mach Flash Drive II-72
EMTEC Rolls Out Angry Birds Range of USB Flash Drives II-72
Corsair® Launches Flash Voyager® Slider USB 3.0 Drives II-72
VIA Labs Unveils VIA VL752-Series USB 3.0 Flash Drive Controllers II-72
Victorinox India Rolls Out 1 TB USB Flash Drive with Inbuilt LCD II-73
Silicon Power Computer & Communications Rolls Out New USB
Flash Drives II-73
PNY Technologies Unveils Mini M1 USB Flash Drive II-73
Strontium Technology Launches JET USB Flash Drive II-73
EMTEC Introduces 2nd Collection of Looney Tunes USB Flash
Drive Series II-73
Mimoco Rolls Out Bruce Lee X Mimobot USB Drives II-73
PNY Technologies Unveils HP v275w USB Flash Drive II-73
LaCie Launches RuggedKey USB 3 Keychain II-73
Apple Introduces Apple Pan USB Flash Drive II-73
SanDisk Corporation Unveils New High-Capacity USB Flash Drives II-74
KINGMAX Introduces UI-05 Transparent USB Flash Drive II-74
Transcend Launches 128GB Ultra Speed JetFlash 600 and USB 3.0
JetFlash 760 II-74
Integral Memory Releases The Simpsons Branded USB Flash Drives II-74
PNY Launched Back-to-School USB Flash Drives II-74
SanDisk Launches High-Performance Memory Card and Four New USB
Flash Drives II-74
Dane-Elec Unveils Pro Sport Line II-74
MemoTrek Launches MetalKey USB Flash Drive II-75
Strontium Technology Releases Pollex USB Flash Drives II-75
Zana Design Unveils Apophis USB Flash Drive II-75
LaCie Introduces PetiteKey USB Flash Drive II-75
PNY Unveils USB Flash Drive Range II-75
SanDisk Launches New Digital Storage Products II-75
PNY Unveils Transformer Attaché USB Flash Drive II-75
KINGMAX Introduces ED-07 USB Flash Drive II-75
ADATA Unveils DashDrive UV110 USB Flash Drive II-76
PNY Introduces Key Attaché USB Flash Drive II-76
PNY Launches Lovely Attaché City USB Flash Drive Range II-76
PNY Introduces Micro Attaché Dragon USB Flash Drive II-76
Patriot Memory Unveils Supersonic Boost XT USB Flash Drive II-76
LaCie Unveils Upgraded Version of USB 3.0 Flash Drive II-76
Arkami™ Unveils New myIDkey™ USB Drive II-76

6. RECENT INDUSTRY ACTIVITY II-77
Kingston Selects New Partners in Vietnam II-77
Metago Enters into Partnership with Leef Technology II-77
Imation Inks Agreement with McAfee for Encrypted USB Device
Business II-77
Kingston to Collaborate with ClevX and ESET II-77
Kingston and Microsoft Collaborate to Develop Windows-
Compatible USB Flash Drive II-77

7. FOCUS ON SELECT GLOBAL PLAYERS II-78
ADATA Technology Co., Ltd. (Taiwan) II-78
Buffalo Technology (UK), Ltd. (UK) II-78
Corsair Components, Inc. (US) II-78
Edge Tech Corporation (US) II-79
Hewlett- Packard (US) II-79
Imation Corp. (US) II-79
IronKey (US) II-80
Memorex Products, Inc. (US) II-80
Kingston Technology Company, Inc. (US) II-81
Micron Consumer Products Group, Inc. (US) II-81
Patriot Memory (US) II-82
PNY Technologies, Inc. (US) II-82
SanDisk Corporation (US) II-82
Sony Corporation (Japan) II-83
SPYRUS, Inc. (US) II-83
Transcend Information, Inc. (Taiwan) II-84
Verbatim Americas, LLC (US) II-84

8. GLOBAL MARKET PERSPECTIVE II-85
Volume Analytics II-85
Table 13: World Recent Past, Current & Future Market Analysis
for USB Flash Drives by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World
Markets Independently Analyzed With Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-85

Table 14: World Historic Review for USB Flash Drives by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed With Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) II-86

Table 15: World 11-Year Perspective for USB Flash Drives by
Geographic Region - Percentage Breakdown of Shipments for US,
Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest
of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-87

Table 16: World Recent Past, Current & Future Market Analysis
for 8GB USB Flash Drives by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World
Markets Independently Analyzed With Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-88

Table 17: World Historic Review for 8GB USB Flash Drives by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed With Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) II-89

Table 18: World 11-Year Perspective for 8GB USB Flash Drives
by Geographic Region - Percentage Breakdown of Shipments for
US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-90

Table 19: World Recent Past, Current & Future Market Analysis
for 16GB USB Flash Drives by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World
Markets Independently Analyzed With Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-91

Table 20: World Historic Review for 16GB USB Flash Drives by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed With Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) II-92

Table 21: World 11-Year Perspective for 16GB USB Flash Drives
by Geographic Region - Percentage Breakdown of Shipments for
US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-93

Table 22: World Recent Past, Current & Future Market Analysis
for 32GB USB Flash Drives by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World
Markets Independently Analyzed With Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-94

Table 23: World Historic Review for 32GB USB Flash Drives by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed With Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) II-95

Table 24: World 11-Year Perspective for 32GB USB Flash Drives
by Geographic Region - Percentage Breakdown of Shipments for
US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World Markets for Years 2010, 2015 & 2020 (includes
corresponding Graph/Chart) II-96

Table 25: World Recent Past, Current & Future Market Analysis
for Other USB Flash Drives by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World
Markets Independently Analyzed With Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-97

Table 26: World Historic Review for Other USB Flash Drives by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Latin America, and Rest of World Markets Independently
Analyzed With Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) II-98

Table 27: World 11-Year Perspective for Other USB Flash
Drives by Geographic Region - Percentage Breakdown of
Shipments for US, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Rest of World Markets for Years 2010, 2015 &
2020 (includes corresponding Graph/Chart) II-99
Dollar Analytics II-100
Table 28: World Recent Past, Current & Future Market Analysis
for USB Flash Drives with Annual Revenue Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-100

Table 29: World Historic Review for USB Flash Drives with
Annual Revenue Figures in US$ Million for Years 2010 through
2013 (includes corresponding Graph/Chart) II-101


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Table 30: USB Flash Drives Market in the US by End-Use
Segment (2014E): Percentage Share Breakdown of Volume Sales
for Government Agencies, Individual Users, Large-Scale
Enterprises, and Others (includes corresponding
Graph/Chart) III-1
Increasing Electronic Device Ownership per Household Offers
Scope for Growth III-2
Product Launches III-3
Strategic Corporate Developments III-13
Select Players III-13
B.Market Analytics III-20
Table 31: US Recent Past, Current & Future Analysis for USB
Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-20

Table 32: US Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-21

Table 33: US 11-Year Perspective for USB Flash Drives by
Capacity - Percentage Breakdown of Shipments for 8GB, 16GB,
32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-22

2. CANADA III-23
Market Analysis III-23
Table 34: Canadian Recent Past, Current & Future Analysis
for USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and
Other Markets Independently Analyzed with Annual Shipments
in Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-23

Table 35: Canadian Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-24

Table 36: Canadian 11-Year Perspective for USB Flash Drives
by Capacity - Percentage Breakdown of Shipments for 8GB,
16GB, 32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-25

3. JAPAN III-26
A.Market Analysis III-26
Innovation is the Key to Success in Japan III-26
Japanese Market Declines in 2011 III-26
Product Launches III-26
A Key Player III-27
B.Market Analytics III-27
Table 37: Japanese Recent Past, Current & Future Analysis
for USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and
Other Markets Independently Analyzed with Annual Shipments
in Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-27

Table 38: Japanese Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-28

Table 39: Japanese 11-Year Perspective for USB Flash Drives
by Capacity - Percentage Breakdown of Shipments for 8GB,
16GB, 32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-29

4. EUROPE III-30
Market Analysis III-30
Table 40: European Recent Past, Current & Future Analysis
for USB Flash Drives by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-30

Table 41: European Historic Review for USB Flash Drives by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Shipments in Thousand Units for Years 2010
through 2013 (includes corresponding Graph/Chart) III-31

Table 42: European 11-Year Perspective for USB Flash Drives
by Geographic Region - Percentage Breakdown of Shipments for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-32

Table 43: European Recent Past, Current & Future Analysis
for USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and
Other Markets Independently Analyzed with Annual Shipments
in Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-33

Table 44: European Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-34

Table 45: European 11-Year Perspective for USB Flash Drives
by Capacity - Percentage Breakdown of Shipments for 8GB,
16GB, 32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-35

4a. FRANCE III-36
A.Market Analysis III-36
Product Launches III-36
B.Market Analytics III-37
Table 46: French Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-37

Table 47: French Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-38

Table 48: French 11-Year Perspective for USB Flash Drives by
Capacity - Percentage Breakdown of Shipments for 8GB, 16GB,
32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-39

4b. GERMANY III-40
A.Market Analysis III-40
Product Launches III-40
B.Market Analytics III-41
Table 49: German Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-41

Table 50: German Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-42

Table 51: German 11-Year Perspective for USB Flash Drives by
Capacity - Percentage Breakdown of Shipments for 8GB, 16GB,
32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-43

4c. ITALY III-44
Market Analysis III-44
Table 52: Italian Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-44

Table 53: Italian Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-45

Table 54: Italian 11-Year Perspective for USB Flash Drives
by Capacity - Percentage Breakdown of Shipments for 8GB,
16GB, 32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-46

4d. THE UNITED KINGDOM III-47
A.Market Analysis III-47
Product Launches III-47
Buffalo Technology (UK) Limited - A Key Player III-47
B.Market Analytics III-48
Table 55: UK Recent Past, Current & Future Analysis for USB
Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-48

Table 56: UK Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-49

Table 57: UK 11-Year Perspective for USB Flash Drives by
Capacity - Percentage Breakdown of Shipments for 8GB, 16GB,
32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-50

4e. SPAIN III-51
Market Analysis III-51
Table 58: Spanish Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-51

Table 59: Spanish Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-52

Table 60: Spanish 11-Year Perspective for USB Flash Drives
by Capacity - Percentage Breakdown of Shipments for 8GB,
16GB, 32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-53

4f. RUSSIA III-54
Market Analysis III-54
Table 61: Russian Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-54

Table 62: Russian Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-55

Table 63: Russian 11-Year Perspective for USB Flash Drives
by Capacity - Percentage Breakdown of Shipments for 8GB,
16GB, 32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-56

4g. REST OF EUROPE III-57
A.Market Analysis III-57
Product Launches III-57
B.Market Analytics III-58
Table 64: Rest of Europe Recent Past, Current & Future
Analysis for USB Flash Drives by Capacity - 8GB, 16GB, 32GB,
and Other Markets Independently Analyzed with Annual
Shipments in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) III-58

Table 65: Rest of Europe Historic Review for USB Flash
Drives by Capacity - 8GB, 16GB, 32GB, and Other Markets
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-59

Table 66: Rest of Europe 11-Year Perspective for USB Flash
Drives by Capacity - Percentage Breakdown of Shipments for
8GB, 16GB, 32GB, and Other Markets for Years 2010, 2015 &
2020 (includes corresponding Graph/Chart) III-60

5. ASIA-PACIFIC III-61
A.Market Analysis III-61
Asian Countries Drive Future Growth in USB Flash Drives Market III-61
B.Market Analytics III-62
Table 67: Asia-Pacific Recent Past, Current & Future
Analysis for USB Flash Drives by Geographic Region - China,
India and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2014 through 2020 (includes corresponding Graph/Chart) III-62

Table 68: Asia-Pacific Historic Review for USB Flash Drives
by Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-63

Table 69: Asia-Pacific 11-Year Perspective for USB Flash
Drives by Geographic Region - Percentage Breakdown of
Shipments for China, India and Rest of Asia-Pacific Markets
for Years 2010, 2015 & 2020 (includes corresponding
Graph/Chart) III-64

Table 70: Asia-Pacific Recent Past, Current & Future
Analysis for USB Flash Drives by Capacity - 8GB, 16GB, 32GB,
and Other Markets Independently Analyzed with Annual
Shipments in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) III-65

Table 71: Asia-Pacific Historic Review for USB Flash Drives
by Capacity - 8GB, 16GB, 32GB, and Other Markets
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-66

Table 72: Asia-Pacific 11-Year Perspective for USB Flash
Drives by Capacity - Percentage Breakdown of Shipments for
8GB, 16GB, 32GB, and Other Markets for Years 2010, 2015 &
2020 (includes corresponding Graph/Chart) III-67

5a. CHINA III-68
A.Market Analysis III-68
China: The Largest Manufacturer of USB Flash Drives Worldwide III-68
Product Launches III-68
B.Market Analytics III-69
Table 73: Chinese Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-69

Table 74: Chinese Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-70

Table 75: Chinese 11-Year Perspective for USB Flash Drives
by Capacity - Percentage Breakdown of Shipments for 8GB,
16GB, 32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-71

5b. INDIA III-72
A.Market Analysis III-72
India: An Emerging Market Offering Significant Growth
Opportunities III-72
Table 76: Storage Flash Memory Market in India by Product
Type (2013): Percentage Breakdown of Shipments for Micro SD
Cards, Pen Drives, and SD Cards (includes corresponding
Graph/Chart) III-72

Table 77: Leading Storage Flash Memory Companies in India
(2013): Percentage Share Breakdown of Shipments for
Kingston, SanDisk, Transcend, and Others (includes
corresponding Graph/Chart) III-73
Product Launches III-73
B.Market Analytics III-76
Table 78: Indian Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-76

Table 79: Indian Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-77

Table 80: Indian 11-Year Perspective for USB Flash Drives by
Capacity - Percentage Breakdown of Shipments for 8GB, 16GB,
32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-78

5c. REST OF ASIA-PACIFIC III-79
A.Market Analysis III-79
Product Launches III-79
Strategic Corporate Development III-83
Select Players III-83
B.Market Analytics III-85
Table 81: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for USB Flash Drives by Capacity - 8GB, 16GB, 32GB,
and Other Markets Independently Analyzed with Annual
Shipments in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) III-85

Table 82: Rest of Asia-Pacific Historic Review for USB Flash
Drives by Capacity - 8GB, 16GB, 32GB, and Other Markets
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-86

Table 83: Rest of Asia-Pacific 11-Year Perspective for USB
Flash Drives by Capacity - Percentage Breakdown of Shipments
for 8GB, 16GB, 32GB, and Other Markets for Years 2010, 2015 &
2020 (includes corresponding Graph/Chart) III-87

6. LATIN AMERICA III-88
Market Analysis III-88
Table 84: Latin American Recent Past, Current & Future
Analysis for USB Flash Drives by Geographic Region - Brazil
and Rest of Latin America Markets Independently Analyzed
with Annual Shipments in Thousand Units for Years 2014
through 2020 (includes corresponding Graph/Chart) III-88

Table 85: Latin American Historic Review for USB Flash
Drives by Geographic Region - Brazil and Rest of Latin
America Markets Independently Analyzed with Annual Shipments
in Thousand Units for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-89

Table 86: Latin American 11-Year Perspective for USB Flash
Drives by Geographic Region - Percentage Breakdown of
Shipments for Brazil and Rest of Latin America Markets for
Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) III-90

Table 87: Latin American Recent Past, Current & Future
Analysis for USB Flash Drives by Capacity - 8GB, 16GB, 32GB,
and Other Markets Independently Analyzed with Annual
Shipments in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) III-91

Table 88: Latin American Historic Review for USB Flash
Drives by Capacity - 8GB, 16GB, 32GB, and Other Markets
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-92

Table 89: Latin American 11-Year Perspective for USB Flash
Drives by Capacity - Percentage Breakdown of Shipments for
8GB, 16GB, 32GB, and Other Markets for Years 2010, 2015 &
2020 (includes corresponding Graph/Chart) III-93

6a. BRAZIL III-94
Market Analysis III-94
Table 90: Brazil Recent Past, Current & Future Analysis for
USB Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-94

Table 91: Brazil Historic Review for USB Flash Drives by
Capacity - 8GB, 16GB, 32GB, and Other Markets Independently
Analyzed with Annual Shipments in Thousand Units for Years
2010 through 2013 (includes corresponding Graph/Chart) III-95

Table 92: Brazil 11-Year Perspective for USB Flash Drives by
Capacity - Percentage Breakdown of Shipments for 8GB, 16GB,
32GB, and Other Markets for Years 2010, 2015 & 2020
(includes corresponding Graph/Chart) III-96

6b. REST OF LATIN AMERICA III-97
Market Analysis III-97
Table 93: Rest of Latin America Recent Past, Current &
Future Analysis for USB Flash Drives by Capacity - 8GB,
16GB, 32GB, and Other Markets Independently Analyzed with
Annual Shipments in Thousand Units for Years 2014 through
2020 (includes corresponding Graph/Chart) III-97

Table 94: Rest of Latin America Historic Review for USB
Flash Drives by Capacity - 8GB, 16GB, 32GB, and Other
Markets Independently Analyzed with Annual Shipments in
Thousand Units for Years 2010 through 2013 (includes
corresponding Graph/Chart) III-98

Table 95: Rest of Latin America 11-Year Perspective for USB
Flash Drives by Capacity - Percentage Breakdown of Shipments
for 8GB, 16GB, 32GB, and Other Markets for Years 2010, 2015 &
2020 (includes corresponding Graph/Chart) III-99

7. REST OF WORLD III-100
A.Market Analysis III-100
Product Launch III-100
B.Market Analytics III-101
Table 96: Rest of World Recent Past, Current & Future
Analysis for USB Flash Drives by Capacity - 8GB, 16GB, 32GB,
and Other Markets Independently Analyzed with Annual
Shipments in Thousand Units for Years 2014 through 2020
(includes corresponding Graph/Chart) III-101

Table 97: Rest of World Historic Review for USB Flash Drives
by Capacity - 8GB, 16GB, 32GB, and Other Markets
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2010 through 2013 (includes corresponding
Graph/Chart) III-102

Table 98: Rest of World 11-Year Perspective for USB Flash
Drives by Capacity - Percentage Breakdown of Shipments for
8GB, 16GB, 32GB, and Other Markets for Years 2010, 2015 &
2020 (includes corresponding Graph/Chart) III-103


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 77 (including Divisions/Subsidiaries - 87)

The United States (31)
Japan (4)
Europe (13)
- France (3)
- Germany (4)
- The United Kingdom (5)
- Rest of Europe (1)
Asia-Pacific (Excluding Japan) (39)