Consumer Lifestyles in Brazil
- February 2017
- 45 pages
- Euromonitor International
The economic downturn has significantly affected consumer confidence and, in turn, consumer spending, which declined by nearly 5% between 2015 and 2016. Consumers are increasingly searching for lower prices and, in particular, postponing big-ticket purchases. High levels of household debt accumulated during better days are also stifling spending. Regardless, some sectors continue to grow, including internet retailing which has been boosted by the recent proliferation of smartphones.
Euromonitor’s Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor’s Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER LIFESTYLES IN BRAZIL
Euromonitor International
February 2017
LIST OF CONTENTS AND TABLES
Lifestyles in Brazil
Chart 1 Lifestyles in Brazil
Top Five Consumer Trends
Cautious Consumers See Hope for Economic Recovery But Stick With Newly Adopted Shopping Habits
While Overall Retail Spending Declines, Consumers Increase Online Spending
Borrowers Struggling To Pay Off Household Debt
Consumer Demand for Premium Beauty Products Continues To Grow
Growing Number of Consumers Opting To Rent Rather Than Own Their Homes
Consumer Segmentation
Babies and Infants
Parents Still Spending on Baby and Infant Products
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Number of Tweens (Aged 9-12)
Teens
Chart 5 Number of Teens (Aged 13-17)
Young Adults
Chart 6 Number and Priorities of Young Adults (Aged 18-29)
Middle Youth
Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)
Mid-lifers
Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)
Later-lifers
Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)
Eating and Drinking
Eating Habits
Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks
Drinking Habits
Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population
Ethical Living
Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
Chart 14 Frequency of Exercise Activities and Bicycle Ownership
House and Home
Home Ownership
Chart 15 Overview of Households
Household Profiles
Chart 16 Households by Type, Occupants and Pet Ownership
Running Costs
Chart 17 Household Costs and Housing-related Spending Intentions
Leisure and Recreation
Leisure Time
Chart 18 Leisure Time and Life Stress Concerns
Vacations
Chart 19 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving
Technology
the Internet
Chart 20 Digital Internet Access and Common Activities
Attitudes Towards Social Media and Networking
Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2015
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 23 Daily Time Spent on Grooming Activities by Men: 2015
Style Icons and Celebrity Influences
Chart 24 Social Media and Celebrity Influences
Shopping
Main Household Shop
Case Study: Oniine Innovations Provide Convenient Access To Organic Produce
Chart 25 Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items
Shopping Online
Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store
Spending and Saving
Attitudes Towards Spending
Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017
Attitudes Towards Savings
Attitudes Towards Loans
Chart 28 Overview of Spending and Savings
Euromonitor International
February 2017
LIST OF CONTENTS AND TABLES
Lifestyles in Brazil
Chart 1 Lifestyles in Brazil
Top Five Consumer Trends
Cautious Consumers See Hope for Economic Recovery But Stick With Newly Adopted Shopping Habits
While Overall Retail Spending Declines, Consumers Increase Online Spending
Borrowers Struggling To Pay Off Household Debt
Consumer Demand for Premium Beauty Products Continues To Grow
Growing Number of Consumers Opting To Rent Rather Than Own Their Homes
Consumer Segmentation
Babies and Infants
Parents Still Spending on Baby and Infant Products
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Number of Tweens (Aged 9-12)
Teens
Chart 5 Number of Teens (Aged 13-17)
Young Adults
Chart 6 Number and Priorities of Young Adults (Aged 18-29)
Middle Youth
Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)
Mid-lifers
Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)
Later-lifers
Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)
Eating and Drinking
Eating Habits
Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks
Drinking Habits
Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population
Ethical Living
Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
Chart 14 Frequency of Exercise Activities and Bicycle Ownership
House and Home
Home Ownership
Chart 15 Overview of Households
Household Profiles
Chart 16 Households by Type, Occupants and Pet Ownership
Running Costs
Chart 17 Household Costs and Housing-related Spending Intentions
Leisure and Recreation
Leisure Time
Chart 18 Leisure Time and Life Stress Concerns
Vacations
Chart 19 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving
Technology
the Internet
Chart 20 Digital Internet Access and Common Activities
Attitudes Towards Social Media and Networking
Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2015
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 23 Daily Time Spent on Grooming Activities by Men: 2015
Style Icons and Celebrity Influences
Chart 24 Social Media and Celebrity Influences
Shopping
Main Household Shop
Case Study: Oniine Innovations Provide Convenient Access To Organic Produce
Chart 25 Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items
Shopping Online
Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store
Spending and Saving
Attitudes Towards Spending
Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017
Attitudes Towards Savings
Attitudes Towards Loans
Chart 28 Overview of Spending and Savings
