As local consumers’ economic status was restricted by the overall economic performance, demand for hot drinks reflected a polarised environment, where high-end indulgent products gained additional momentum among economically advantaged consumers, while value for money set the pace with many others who looked for lower-end alternatives. Within such a context specific brand loyalty lost relevance to more innovative proposals, capable of offering better unit prices or higher quality to buyers accor...
Euromonitor International’s Hot Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Hot Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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15 pages •
By Euromonitor International
• Jan 2017
Brand awareness continued to combine with the use of additional indulgence-orientated claims to promote mass products at local grocery outlets, where point-of-sale presence and unit price also play key roles in other hot drinks in Costa Rica. Manufacturers maintained efforts to consolidate the positioning of child-orientated proposals, by...