As a broader base of Costa Rican consumers gained awareness of the advantages of adopting a more balanced lifestyle, the popularity of healthier and functional soft drinks continued to rise amongst local consumers from all socioeconomic segments. This continued to boost the demand for different health and wellness-oriented categories, particularly...
As local consumers continue to seek more natural and affordable soft drinks, the juice offer continues to revolve around the availability of affordable smaller and assorted multipack offers (targeted to children’s lunchboxes) and family size presentations (which range between 1l and 2.5l pack sizes). In both cases, affordability and different...
As a result of the rising popularity of differentiated coffee consumption experiences at on-trade establishments, leveraged by the rising penetration and vast array of international franchises and local establishments, both iced and hot coffee specialities continue to expand awareness of their RTD versions amongst a broader base of potential...
Demand for concentrates continues to be threatened by the rising availability of more affordable ready-to-drink proposals, such as juice drinks, carbonates and RTD tea. Therefore, the most relevant competitive advantage of these products remains their low unit prices, which is a stronger purchasing driver amongst the broad base of low- and...
Sports drinks kept growing at a stable pace over 2016-2017, mainly driven by the rising popularity of adopting a healthier lifestyle and practicing sport amongst younger consumers, who are usually unconcerned about ingesting added-sugar drinks on a regular basis. Major players such as Coca-Cola FEMSA (Powerade) and Florida Bebidas (Gatorade)...
As the demand for energy drinks remains focused on young adults and teenagers, major players are often required to update their brand portfolios on a regular basis, which is an efficient way to capture and maintain the attention of younger consumers. This is reflected in constant brand extensions which promote new flavour alternatives and...