Cough, Cold and Allergy (Hay Fever) Remedies in Italy

Cough, Cold and Allergy (Hay Fever) Remedies in Italy

  • September 2016
  • 33 pages
  • Euromonitor International
Report ID: 149882
Sales of many areas of cough, cold and allergy (hay fever) remedies are closely linked to the incidence of flu in Italy. 2015 saw a very high incidence of flu, with around six million Italians being impacted. 2016 is meanwhile expected to see the incidence of flu drop by around a third, with this inevitably impacting demand. This resulted in retail volume decline for many product areas in 2016, with combination products notably seeing over 1% decline.

Euromonitor International’s Cough, Cold and Allergy (Hay Fever) Remedies in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Italy Industry=OTC ParentIndustry=Pharmaceutical Date=201609 Topic=MarketReport Publisher=EuromonitorInternational Price=1000