Cough, cold and allergy (hay fever) remedies continued to record double-digit current value growth in 2017, albeit slower than in previous years.
Category growth continued to be fuelled by new product development and increasing self-medication. Economic uncertainty, characterised by high unemployment, falling disposable incomes and job insecurity, made it harder for people to take time off work to go to the doctor, with it also being cheaper to buy over-the-counter medicines.
Euromonitor International’s Cough, Cold and Allergy (Hay Fever) Remedies in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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