Tea in Vietnam

Tea in Vietnam

  • February 2017
  • 25 pages
  • Report ID: 150001
Instant tea and fruit/herbal tea were the fastest developing tea categories in retail volume growth terms in 2016, with both recording increases of 8%. While instant tea benefited greatly from the emergence of instant matcha latte and milk tea products, the performance of fruit/herbal tea was bolstered as companies continued to diversify their portfolios via the addition of new product types and flavour variants. Instant tea and fruit/herbal tea products are favoured by many Vietnamese consumers...

Euromonitor International’s Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Vietnam Industry=Beverage ParentIndustry=Agribusiness Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000