RTD Coffee in Portugal

RTD Coffee in Portugal

  • February 2017
  • 22 pages
  • Report ID: 150233
Portuguese consumers are used to having hot coffee in cafés or at home, and are very attentive to the quality of the products they purchase. As far as coffee is concerned, they actually prefer well-established local brands. Moreover, Portuguese consumers are not used to drinking cold coffee. In 2016 RTD coffee was still a new category in Portugal with only two international companies sharing the market and offering cold products. Therefore, it continued to suffer from weak demand and poor visibi...

Euromonitor International’s RTD Coffee in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Portugal Industry=SoftDrink ParentIndustry=Beverage Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000