Portuguese consumers are fond of their coffee drinks, particularly espresso, which they consume at home, in cafés, restaurants and bars. With changing consumer habits and growth of international coffee chains such as Starbucks and Costa Coffee, Portuguese consumers are paying increasing attention to other coffee products. This presents a significant opportunity for RTD coffee, which offers convenient and affordable products, particularly through the off-trade channel.
Euromonitor International’s RTD Coffee in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the RTD Coffee market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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