RTD Coffee in Vietnam

RTD Coffee in Vietnam

  • February 2017
  • 24 pages
  • Euromonitor International
Report ID: 150238
In 2016, RTD coffee grew by 4% and 5% in retail volume and current retail value terms respectively, which was a slightly weaker performance than in 2015. With the curiosity generated by attractive advertisements in the media, consumers are not only sticking with the first product they try, but rather are looking for alternatives if its quality does not meet with their expectations. In general, due to their busier lifestyles, young urban people from mid- to high-income groups are the key consumer...

Euromonitor International’s RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTD COFFEE IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 2 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Executive Summary
Food-safety Scandals Restricts Growth
Convenience Stores Emerges As the Most Dynamic Distribution Channel
Strong Competition in Soft Drinks
New Product Development Towards Healthier Products
Slower Growth Predicted for Soft Drinks Over the Forecast Period
Key Trends and Developments
Food-safety Scandals Impact Growth in Soft Drinks
Convenience Stores Emerges As the Most Dynamic Distribution Channel
Localisation Trend Lowers Unit Prices in Many Categories
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Vietnam
Trends
Sources
Summary 1 Research Sources

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Country=Vietnam Industry=Beverage ParentIndustry=Beverage Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000