Soft Drinks in Kenya

Soft Drinks in Kenya

  • May 2017
  • 52 pages
  • Euromonitor International
Report ID: 150285
The Kenyan economy continued to grow supported by increasing foreign investment, stable political leadership as well as a strengthening focus on youth entrepreneurship and infrastructure development.

Supported by a strong GDP forecast of 6% for 2016, soft drinks recorded positive single-digit growth in 2016. Rising income levels, marketing and advertising campaigns by manufacturers of soft drinks raising awareness amongst Kenyan consumers, as well as modern and traditional retailers’ expansion h...

Euromonitor International’s Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SOFT DRINKS IN KENYA
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Soft Drinks Records Growth in 2016
Growing Young Population Remains A Key Growth Driver in 2016
Coca-Cola East & Central Africa Division Continues To Lead Soft Drinks in 2016
Innovative Product Packaging Sets the Pace in 2016
Positive Forecast Growth Expected
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Hasbah Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 Hasbah Kenya Ltd: Key Facts
Competitive Positioning
Summary 3 Hasbah Kenya Ltd: Competitive Position 2016
Kevian Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 4 Kevian Kenya Ltd: Key Facts
Competitive Positioning
Summary 5 Kevian Kenya Ltd: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 27 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 42 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 43 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Headlines
Trends
Concentrates Conversions
Summary 6 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 55 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 56 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 64 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 65 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 67 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 69 Off-trade Sales of Juice by Category: Value 2011-2016
Table 70 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 71 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 72 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 73 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 74 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 75 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 76 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 77 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 78 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 79 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Trends
Trends
Headlines
Trends
Category Data
Table 80 Off-trade Sales of Energy Drinks by Category: Volume 2011-2016
Table 81 Off-trade Sales of Energy Drinks by Category: Value 2011-2016
Table 82 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2011-2016
Table 83 Off-trade Sales of Energy Drinks by Category: % Value Growth 2011-2016
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 88 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2016-2021
Table 89 Forecast Off-trade Sales of Energy Drinks by Category: Value 2016-2021
Table 90 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2016-2021
Table 91 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2016-2021
Trends












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Country=Kenya Industry=SoftDrink ParentIndustry=Beverage Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=2000