Air care sales grew by 2% in 2016, the category’s strongest performance since 2012, and a significant rebound from the previous year’s decline.
All categories saw an improved performance during the year, with gel air fresheners and liquid air fresheners both seeing their only positive growth of the review period. The upturn in air care’s fortunes was largely driven by Reckitt Benckiser’s market-leading brand, Air Wick, which was the focus of significant innovation activity towards the end of the...
Euromonitor International’s Air Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Air Fresheners in Sweden by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2016. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles and scented oils for other...