Laundry care in 2017 benefited from the recent introduction of sophisticated and innovative products such as scent boosters, colour catchers and laundry detergents which can be used at lower temperatures, thus reducing the overall cost of doing the laundry while also being more environmentally-friendly.
Euromonitor International’s Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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13 pages •
By Euromonitor International
• Feb 2018
Bleach is considered a rather old-fashioned product by many German consumers. The few who use bleach on a regular basis mostly stick with brands and products they have used for years, which leaves very little room for new launches or emerging brands. Nevertheless, bleach recorded positive volume and current value growth in 2017, largely...