The fertility rate in Saudi Arabia fell from 2.8 children born per woman in 2014 to 2.7 children born per woman in 2016, indicating a slight shifting towards smaller households. Although the fertility rate is dropping, Saudi Arabia ranked 84th among a total of 226 countries in terms of high birth rates in 2016. This has been beneficial to the baby care industry in general, including ?nappies/diapers/pants.
Euromonitor International’s Nappies/Diapers/Pants in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Nappies/Diapers/Pants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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24 pages •
By Euromonitor International
• Apr 2017
Sales of baby and child-specific products were impacted by the falling birth rate, especially due to slowly growing emancipation amongst women. Nowadays women prefer to have fewer children, and are keen to focus on their professional success. In addition, Saudi Vision 2030 opened up even more areas of potential empowerment and self-realisation...
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