Surface Care in Germany

Surface Care in Germany

  • February 2017
  • 27 pages
  • Euromonitor International
Report ID: 153313
German consumers are increasingly purchasing surface care that offers general cleaning, which can be used for a variety of purposes throughout the home, moving away from purchasing specific purpose cleaners. This is because house sizes and the amount of people living in households are decreasing and consumers have less space to store products. Companies such as Reckitt Benckiser Deutschland GmbH have benefited from this trend due to ranges such as Cillit Bang, which are considered as heavy duty...

Euromonitor International’s Surface Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN GERMANY
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH & Co Kg in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH & Co KG: Key Facts
Company Background
Private Label
Summary 2 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 3 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2016
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 4 Henkel AG & Co KGaA: Key Facts
Competitive Positioning
Summary 5 Henkel AG & Co KGaA: Competitive Position 2016
Procter & Gamble Germany GmbH & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble Germany GmbH & Co Operations oHG: Key Facts
Competitive Positioning
Summary 7 Procter & Gamble Germany GmbH & Co Operations oHG: Competitive Position 2016
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
Summary 9 Reckitt Benckiser Deutschland GmbH: Competitive Position 2016
Executive Summary
Stronger Value Sales Increase Due To New Product Developments
Increasing Popularity of Ecological and Sustainable Products
Competition Remains Strong in German Home Care
Traditional Grocery Retailers and Discounters Remain Preferred Distribution Channels
Growing Value Sales Over the Forecast Period
Key Trends and Developments
Specific Cleaning Products Lose Ground To Multi-purpose Cleaners
Health and Eco Awareness Among the Main Trends in German Home Care
Online Shopping for Home Care and Groceries Still Emerging
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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Country=Germany Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201702 Topic=MarketReport Publisher=EuromonitorInternational Price=1000