Surface Care in Ireland

Surface Care in Ireland

  • January 2017
  • 25 pages
  • Euromonitor International
Report ID: 153318
Surface care in Ireland saw flat retail value growth in Ireland in 2016, with sales amounting to EUR35 million. Promotions and discounts remained a feature of surface care, as manufacturers and brands endeavoured to stave off competition. This was in spite of improvement within the wider Irish economy. It appears that in the case of surface care, consumers continue to seek out the most economical products as opposed to the more expensive or sophisticated varieties.

Euromonitor International’s Surface Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN IRELAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Killeen Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 1 Killeen Ltd: Key Facts
Summary 2 Killeen Ltd: Operational Indicators
Competitive Positioning
Summary 3 Killeen Ltd: Competitive Position 2016
Procter & Gamble (mfg) Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble (Mfg) Ireland Ltd: Key Facts
Summary 5 Procter & Gamble (Mfg) Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 6 Procter & Gamble (Mfg) Ireland Ltd: Competitive Position 2016
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Ireland Ltd: Key Facts
Summary 8 Reckitt Benckiser Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 9 Reckitt Benckiser Ireland Ltd: Competitive Position 2016
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 10 Unilever Ireland Ltd: Key Facts
Summary 11 Unilever Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 12 Unilever Ireland Ltd: Competitive Position 2016
Executive Summary
Home Care in Ireland on A More Positive Footing in 2016
Convenience and Demographics Both Key Factors Influencing Growth
Competitive Environment Remains Stable With "top Three" Maintaining Dominance
Supermarkets Lose Out Further To Discounters, Department Stores and Internet Retailing
Home Care Expected To Perform Modestly Well Over the Forecast Period
Key Trends and Developments
Economic and Demographic Growth Bolsters Home Care But Challenges Remain
Brands and Dominant Market Players Continue To Hold Position
Overdosing With Laundry Detergents Still A Significant Feature
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources
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Country=Ireland Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000