Surface care in Ireland saw flat retail value growth in Ireland in 2016, with sales amounting to EUR35 million. Promotions and discounts remained a feature of surface care, as manufacturers and brands endeavoured to stave off competition. This was in spite of improvement within the wider Irish economy. It appears that in the case of surface care, consumers continue to seek out the most economical products as opposed to the more expensive or sophisticated varieties.
Euromonitor International’s Surface Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Surface Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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28 pages •
By Euromonitor International
• Jan 2017
Laundry care in Ireland saw retail value growth of 4% in Ireland in 2016 to reach sales of EUR113 million. Ireland’s resurgent economy was a key driver of the growth. With less constrained household budgets, laundry care consumers found themselves at liberty to spend more money on products that offered convenience and quality over price. This...