Surface Care in Malaysia

Surface Care in Malaysia

  • March 2017
  • 23 pages
  • Euromonitor International
Report ID: 153320
Capitalising on the bad reputation of bacteria and germs, 2016 saw the major manufacturers of surface care in Malaysia launch antibacterial products in floor cleaners, multi-purpose cleaners and bathroom cleaners, among others surface care categories. Consumers find antibacterial products more convincing in terms of their claims of thorough cleaning for household surfaces and products with such hygiene claims are becoming increasingly popular.

Euromonitor International’s Surface Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN MALAYSIA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Reckitt Benckiser (m) Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 2 Reckitt Benckiser (M) Sdn Bhd: Competitive Position 2016
SC Johnson & Son (m) Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 3 SC Johnson & Son (M) Sdn Bhd: Key Facts
Competitive Positioning
Summary 4 SC Johnson & Son (M) Sdn Bhd: Competitive Position 2016
Tesco Stores (malaysia) Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 5 Tesco Stores (Malaysia) Sdn Bhd: Key Facts
Company Background
Private Label
Summary 6 Tesco Stores (Malaysia) Sdn Bhd: Private Label Portfolio
Competitive Positioning
Summary 7 Tesco Stores (Malaysia) Sdn Bhd: Competitive Position 2016
Executive Summary
Home Care Continues To Record Positive Current Value Growth in 2016
Manufacturers Target the Overdosing Habits of Malaysian Consumers
SC Johnson & Son Leads Home Care
Hypermarkets and Supermarkets Prevail As the Most Popular Channels
Static Growth Is Expected in Home Care Over the Forecast Period
Key Trends and Developments
Scent Stimulates Demand for Home Care
Slow Economic Growth Encourages Consumers To Focus on Value for Money
Green Products Remain Niche
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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Country=Malaysia Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000