Surface Care in Sweden

Surface Care in Sweden

  • June 2017
  • 26 pages
  • Euromonitor International
Report ID: 153323
Surface care registered current value growth of 1% in 2016.

This was the category’s strongest performance of the 2011-2016 period, over which its sales stagnated. The increase in sales in 2016 continued an upward trend in surface care’s performance which began in 2014.

Euromonitor International’s Surface Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN SWEDEN
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Cederroth Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Cederroth AB: Key Facts
Competitive Positioning
Summary 2 Cederroth AB: Competitive Position 2016
Colgate-Palmolive Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 3 Colgate-Palmolive AB: Key Facts
Competitive Positioning
Summary 4 Colgate-Palmolive AB: Competitive Position 2016
Procter & Gamble Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble Sverige AB: Key Facts
Competitive Positioning
Summary 6 Procter 7 Gamble Sverige AB: Competitive Position 2016
Reckitt Benckiser (sweden) in Home Care (sweden)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser (Sweden): Key Facts
Competitive Positioning
Summary 8 Reckitt Benckiser (Sweden): Competitive Position 2016
Unilever Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 9 Unilever Sverige AB: Key Facts
Competitive Positioning
Summary 10 Unilever Sverige AB: Competitive Position 2016
Executive Summary
Accelerated Growth in 2016
Eco-consciousness Exerting Growing Influence
Multinationals Continue To Dominate
Modern Grocery Dominates, But Internet Retailing's Emergence Continues
Stronger Growth Forecast
Key Trends and Developments
Consumers Looking for Convenience
Private Labels Benefiting From Brand-orientated Approach
Growing Green Influence
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources












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Country=Sweden Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000