Surface Care in the Philippines

Surface Care in the Philippines

  • March 2017
  • 20 pages
  • Euromonitor International
Report ID: 153324
In the Philippines, surface care remains the smallest category within the home care market, accounting for a 2% value share. Its sales generally depend on public awareness regarding the need for products that disinfect the household environment but protect the integrity of surfaces from any undesirable effect that might be caused by the cleaning process. Trade sources say that this sophisticated mentality is espoused by the younger generation, who have received a good education and learned early...

Euromonitor International’s Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN THE PHILIPPINES
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Clorox Co, the in Home Care (philippines)
Strategic Direction
Key Facts
Summary 1 The Clorox Co: Key Facts
Competitive Positioning
Summary 2 The Clorox Co: Competitive Position 2016
Reckitt Benckiser (philippines) Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 3 Reckitt Benckiser (Philippines) Inc: Key Facts
Competitive Positioning
Summary 4 Reckitt Benckiser (Philippines) Inc: Competitive Position 2016
Unilever Philippines Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 5 Unilever Philippines Inc: Key Facts
Competitive Positioning
Summary 6 Unilever Philippines Inc: Competitive Position 2016
Executive Summary
Home Care Sees A Slowdown in Value Growth in 2016
Premium But Affordable Products Appeal To Consumers
Multinational Players Still Dominate Home Care in the Philippines
Internet Retailing Gains Ground in Metropolitan Areas
Value Growth Is Expected To Accelerate Over the Forecast Period
Key Trends and Developments
the Average Filipino Household Size Steadily Declines
Consumers Are Increasingly Buying Bigger Pack Sizes
Safety Precautions Progressively Influence the Choice of Household Goods
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources












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Country=Philippines Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000