Air Care in Taiwan

Air Care in Taiwan

  • March 2017
  • 21 pages
  • Euromonitor International
Report ID: 153536
Due to the innovation which characterises liquid air fresheners, consumers are becoming more willing to try reed diffusers and they are also willing to pay extra for reed diffusers which are mounted in beautiful glass bottles. These products serve a dual purpose as, in addition to being air fresheners, they are also considered to be pieces of art or decorative items which form part of the décor in the home. In addition to the pleasant aromas which these products emit, consumers are also able to...

Euromonitor International’s Air Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN TAIWAN
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
SC Johnson & Son Taiwan Ltd in Home Care (taiwan)
Strategic Direction
Key Facts
Summary 1 SC Johnson & Son Taiwan Ltd: Key Facts
Competitive Positioning
Summary 2 SC Johnson & Son Taiwan Ltd: Competitive Position 2016
Executive Summary
Slower Growth Is Seen Home Care in 2016
Consumers Become More Concerned About Chemical Ingredients
International Brands Still Lead Sales in Home Care
Supermarkets and Hypermarkets Dominate the Retail Distribution of Home Care
Moderate Growth Expected in Home Care Over the Forecast Period
Key Trends and Developments
Natural, Organic and Eco-friendly Products Enter the Mainstream
Consumers Prefer To Buy Home Care Products in Store-based Retail Outlets
Warehouse Clubs Introduce New Home Care Brands and Products
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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Country=Taiwan Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201703 Topic=MarketReport Publisher=EuromonitorInternational Price=1000