The main formats of deodorants in New Zealand have traditionally been roll-on, spray and stick. The latter two saw a revival over the review period, due to the development of fragranced body mist in sprays and sophisticated stronger formulations in sticks. The two formats of cream and pump have struggled to become relevant, and over the review period deodorant creams all but disappeared, with the brand Dove unavailable through retail sales since 2015, and a strong decline in the pump format.
Euromonitor International’s Deodorants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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