Deodorants continued to face a difficult environment as sales lingered at near-saturation levels. Especially female-oriented deodorants were affected by high levels of maturity as the use of deodorants is a long standard practice among Dutch women.
Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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28 pages •
By Euromonitor International
• May 2017
Deodorants in the Netherlands is mature, signalled by a high penetration and use, meaning that manufacturers need to induce consumers to shift towards value-added formulas through innovation. Sales in 2016 remained positive, influenced by sustained promotion of new extensions in the most popular deodorant formats and a focus...
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