Deodorants continued to record steady growth in 2016. The fact that deodorants is a highly saturated category means that there are no major groups of potential consumers to target, other than children reaching puberty. The category’s prospects for growth lie in encouraging consumers to spend more on deodorants which offer added value such as reduced underarm irritation, all-natural formulations and novel scents, thereby blurring the lines between the staid category of deodorants and the more dyn...
Euromonitor International’s Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Deodorants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Anti-Perspirants & Deodorants (Personal Hygiene) Market in United States - Outlook to 2020: Market Size, Growth and Forecast Analytics Summary Anti-Perspirants & Deodorants (Personal Hygiene) Market in United States - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Anti-Perspirants...
37 pages •
By Euromonitor International
• Oct 2016
Metal aerosol cans in beauty and personal care are on the rise, and are forecast to see further growth. Deodorants dominate beauty aerosol can applications, with Brazil and India the largest contributors to growth. Meanwhile, in hair styling agents, aerosol cans are competing with spray alternatives. The increasingly competitive environment...