Deodorants in the US

Deodorants in the US

  • May 2017
  • 32 pages
  • Euromonitor International
Report ID: 153588
Deodorants continued to record steady growth in 2016. The fact that deodorants is a highly saturated category means that there are no major groups of potential consumers to target, other than children reaching puberty. The category’s prospects for growth lie in encouraging consumers to spend more on deodorants which offer added value such as reduced underarm irritation, all-natural formulations and novel scents, thereby blurring the lines between the staid category of deodorants and the more dyn...

Euromonitor International’s Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN THE US
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2011-2016
Table 2 Sales of Deodorants by Category: % Value Growth 2011-2016
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Deodorants: % Value 2012-2016
Table 5 LBN Brand Shares of Deodorants: % Value 2013-2016
Table 6 Forecast Sales of Deodorants by Category: Value 2016-2021
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2016-2021
Procter & Gamble Co, the in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
Summary 1 The Procter and Gamble Co: Key Facts
Summary 2 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 3 The Procter & Gamble Co.: Competitive Position 2016
Executive Summary
US Beauty and Personal Care Market Grows in 2016 Despite Economic Slowdown
Purchasing Power of Millennials Increases, Driving Trends in the Industry
Major Players Undertake Divestments and Acquisitions To Remain Competitive
New Launches Heavily Feature Botanical Ingredients
Beauty and Personal Care Expected To Experience Moderate Continued Growth
Key Trends and Developments
New Technologies Engage Consumers With Product Recommendations and Education
Focus on Botanical Ingredients Drives Growth of Multifunctional Products
Transformation of the Retail Landscape Offers Opportunities for Rapid Growth
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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Country=UnitedStates Industry=Cosmetics ParentIndustry=PersonalCare Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000