Laundry Care in Mexico

Laundry Care in Mexico

  • February 2018 •
  • 20 pages •
  • Report ID: 153677
Liquid fabric softeners is one of the categories where players were more active in attracting new consumers and retaining their position in consumers’ minds. Consumers remained slightly sensitive to price in this category, however; if a brand showed a strong increase consumers would reduce the purchase frequency or switch to another brand, but seldom stop using it.

One strategy to maintain consumer loyalty is offering different package sizes or scents. In 2017, Colgate-Palmolive launched a plast...

Euromonitor International’s Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Mexico Date=201802 Topic=Demand Publisher=EuromonitorInternational Price=1000