Surface Care in Brazil

Surface Care in Brazil

  • January 2017
  • 26 pages
  • Euromonitor International
Report ID: 153767
As the economic crisis resulted in high inflation and falling disposable incomes, Brazilians started to spend more time at home towards the end of the review period in an effort to save money. One consequence of this was that many consumers became more conscientious about keeping their homes as clean as possible. Coupled with the growing desire for convenience, this trend encouraged more consumers to trade up to added-value and task-specific surface care products over 2015-2016.

Euromonitor International’s Surface Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN BRAZIL
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2014
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators 2014-2016
Competitive Positioning
Summary 3 Bombril SA: Competitive Position 2016
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 4 Química Amparo Ltda: Key Facts
Competitive Positioning
Summary 5 Química Amparo Ltda: Competitive Position 2016
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
Summary 7 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2016
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Unilever Brasil Ltda: Key Facts
Competitive Positioning
Summary 9 Unilever Brasil Ltda: Competitive Position 2016
Executive Summary
Home Care Continues To Develop Positively Despite Challenging Economic Scenario
Intensive Promotional Activity Helps To Sustain Demand for Home Care Products
Cheaper Brands From Smaller Players Gain Ground in Home Care
Warehouse Clubs Remains the Most Dynamic Distribution Channel in Home Care
Reasonably Positive Performance Projected for Home Care Over the Forecast Period
Key Trends and Developments
Trading Up and Trading Down Evident Across Different Home Care Categories
More Home Care Companies Turn To Fragrance As A Way To Attract Consumers
Penetration of Liquid Detergents Continues To Improve in Brazil, Albeit Gradually
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources
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Country=Brazil Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000