Wipes in the US

Wipes in the US

  • April 2018 •
  • 22 pages •
  • Report ID: 153836
As was the case in many other fmcg categories in 2017, the rate at which sales of wipes migrated to online channels was astounding. Indeed, value sales of wipes through internet retailing grew six times faster than warehouse clubs, the next fastest growing channel. This trend was supported by increasing consumer confidence in online ordering in general, as well as the growing influence of millennials, who grew up with the internet. For baby wipes specifically – the single largest wipes category...

Euromonitor International’s Wipes in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=UnitedStates Date=201804 Publisher=EuromonitorInternational Price=1000