Global Automotive Infotainment Technologies Market 2013-2023

Global Automotive Infotainment Technologies Market 2013-2023

Report Details

The infotainment technologies market encompasses information and audio visual entertainment systems for the purpose of navigation, safety, security, communications and leisure. In recent years in-vehicle infotainment (IVI) has seen substantial growth with the increased popularity of smartphones and tablets. IVI in its current form has been around since the 1990s but improvements in computing technology and the wireless infrastructure have resulted in new possibilities. Meanwhile consumer expectations are also changing ensuring steady growth of demand, forcing vehicle manufacturers to offer advanced infotainment systems in their cars. Visiongain assesses that the global automotive infotainment technologies market will total $31.72bn in 2013.

Most current infotainment systems are mimicking the interface found on tablet computers and smartphones. This has been a positive development for automotive OEMs but it has also showed some of the weaknesses of the current automotive infotainment industry.
The biggest and most obvious disadvantage of the majority of infotainment systems is they feel dated and underdeveloped compared to modern tablets. These shortcomings are somewhat inherent to automotive infotainment as development times for vehicles are so much longer than for other consumer technology. However, it is also somewhat caused by the automakers' inadequate approach in developing their head-unit infotainment systems. Carmakers have so far mostly set themselves the goal of integrating existing automotive technology in a touch-screen head-unit that resembles a smartphone or tablet computer. This has resulted in systems that provide very little to no gain in usability and do not offer any additional functions or benefits either. Although this would seem a logical progression in terms of automotive technology, it is a glaring deficiency in terms of infotainment in general.

The difference between what automotive infotainment currently offers and what is technologically possible and expected is most obvious to people who are used to modern technology. Unfortunately for carmakers this group of people is exactly the target-group they are trying to reach with their new touch-screen head-units.
This approach of the automotive industry is unlikely to be accepted by tech-savvy consumers for long. Moreover automotive infotainment systems are hindered by being almost unacceptably poor value for money to consumers; the most simple systems start at similar prices to top of the line tablets such as the Apple iPad and offer smaller, lower resolution screens, vastly less functionality and limited practicality from being built-in. More advanced systems are even more expensive but are usually offered as part of a package of active safety systems making them more marketable and offering slightly more potential for the future.

The pricing issue nevertheless shows that carmakers are unable to compete with consumer technology companies on value or content. As an increasing number of people own portable touch-screen devices, collaboration between tech companies and automotive OEMs seems inevitable. It is likely that the long product and development cycle of the automotive industry has been the only factor that has prevented this kind of cooperation from happening so far. Indeed, Apple is offering integration of its Siri (voice-control) and Maps technology in cars and has recently announced that its mobile operating system (iOS) will be coming to nine brands.

Apple's move into the head-unit software market is certain to shake up the sector and push all carmakers to reconsider their infotainment business models. Increased competition in this sector will put some pressure on unit prices but the battle is more likely to be focused on features and usability than on price.

A positive effect of increased competition and improved built-in software will be that head-units can regain competitiv
1. Executive Summary
1.1 Benefits of This Report
1.2 Who is This Report For?
1.3 Methodology
1.4 Global Automotive Infotainment Technologies Market Overview 2013-2023
1.5 Global Automotive Infotainment Technologies Market Forecast 2013-2023
1.6 Automotive Infotainment Technologies Submarket Forecasts 2013-2023
1.7 Leading National Automotive Infotainment Technologies Market Forecasts 2013-2023

2. Introduction to the Automotive Infotainment Technologies Market
2.1 Weaknesses of the Automotive Infotainment Technologies Market 2013-2023
2.2 The Role of Apple and Google in the Automotive Infotainment Technologies Market 2013-2023
2.3 Privacy and Safety Concerns in the Automotive Infotainment Technologies Market 2013-2023
2.4 Automotive Infotainment Technologies Market Structure Overview
2.5 Automotive Infotainment Technologies Market Definition
2.5.1 Automotive Head-Unit Submarket
2.5.2 Automotive Audio Systems Submarket
2.5.3 Automotive Portable Navigation Devices Submarket
2.5.4 Automotive Connectivity Solutions Submarket
2.5.5 Automotive Head-up Displays Submarket
3. Global Automotive Infotainment Technologies Market Forecast 2013-2023
3.1 Global Automotive Infotainment Technologies Market Drivers & Restraints
3.2 Global Automotive Infotainment Technologies Market Overview
3.3 Strengths of the Global Automotive Infotainment Technologies Market
3.4 Challenges for the Global Automotive Infotainment Technologies Market
4. Automotive Infotainment Technologies Submarkets Forecasts 2013-2023
4.1 Automotive Infotainment Technologies Submarkets Share Forecasts 2013-2023
4.2 Head-Unit Submarket Forecast 2013-2023
4.2.1 Drivers & Restraints of the Head-Unit Submarket
4.2.2 Overview of the Head-Unit Submarket 2013-2023
4.2.3 Find out About the Weaknesses of Head-Unit Technologies in 2013
4.2.4 What Role Will Apple and Google Play in the Automotive Infotainment Systems Market?
4.2.5 Find Out What Will Drive the Connected Head-Unit and Telematics Market
4.3 Audio Systems Submarket Forecast 2013-2023
4.3.1 Drivers & Restraints of the Audio Systems Submarket 2013-2023
4.3.2 Overview of the Audio Systems Submarket 2013-2023
4.3.3 How the Growth of the Automotive Infotainment Technologies Market Will Drive the Audio Systems Submarket
4.4 Portable Navigation Devices Submarket Forecast 2013-2023
4.4.1 Drivers & Restraints of the Portable Navigation Devices Submarket
4.4.2 Overview of the Portable Navigation Devices Submarket 2013-2023
4.4.3 Challenges and Opportunities for the Struggling Portable Navigation Devices Market
4.4.4 Why the Portable Navigation Devices Submarket will See Negative Growth in the Next Ten Years
4.5 Connectivity Solutions Submarket Forecast 2013-2023
4.5.1 Drivers & Restraints of the Connectivity Solutions Submarket
4.5.2 Overview of the Connectivity Solutions Submarket 2013-2023
4.5.3 Find out About Next Generation Connectivity Solutions
4.6 Head-Up Display Submarket Forecast 2013-2023
4.6.1 Drivers & Restraints of the Head-Up Display Submarket
4.6.2 Overview of the Head-Up Display Submarket 2013-2023
4.6.3 Why the Head-Up Display Submarket Will Grow At a CAGR of 32.2%

5. Leading National Automotive Infotainment Technologies Markets Forecast 2013-2023
5.1 Leading National Automotive Infotainment Technologies Markets Share Forecast 2013-2023
5.3 Barriers to Entry Analysis for the Leading National Automotive Infotainment Technologies Markets 2013
5.3.1 Find out about the Important Barriers to Entry in High-Growth Markets
5.3.2 Find out what is Limiting Opportunities for New Entrants in the BRIC countries
5.3.3 Which Countries have High Barriers to Entry Despite High Penetration Rates?
5.3.4 Why European Markets are Interesting for New Entrants
5.4 US Automotive Infotainment Technologies Market 2013-2023
5.4.1 Drivers & Restraints of the US Automoti

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