Brazil Information Technology Report Q4 2014

Brazil Information Technology Report Q4 2014

BMI View:
The medium term growth story for Brazil's IT market is positive, but we continue to highlight downside in 2014 as a result of a weaker economic environment, particularly currency depreciation and declining confidence. Looking further ahead, the Brazilian IT market is the largest in Latin America and will continue to be driven by a growing middle-class population and enterprise modernisation. There are also major opportunities in the retail hardware spending, with first-time buyer and upgrade/replacement opportunities in the PC market, strong demand for tablets (including procurements for education). Meanwhile, Brazil is also developing as a regional hub for emerging technologies, including machine-tomachine communications, Big Data and cloud computing.

Headline Expenditure Projections
- Computer hardware sales: BRL49.4bn in 2013 to BRL53.3bn in 2014; up 7.9%. Desktop shipments should be boosted by the withdrawal of official Microsoft support for XP, but it will be growth in tablet volumes that outperforms.
BMI Industry View 7
SWOT .. 9
IT SWOT . 9
SWOT .. 11
Political 13
Economic . 14
Business Environment 15
Industry Forecast .. 16
Table: IT Industry - Historical Data And Forecasts (Brazil 2011-2018) . . 16
Wireline 23
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Brazil 2011-2018) 23
Macroeconomic Forecast 26
Economic Analysis . 26
Table: GDP By Expenditure (Brazil 2011-2018) . . . 31
Industry Risk Reward Ratings 32
Industry Risk/Reward Ratings .. 32
Table: Americas Risk/Rewards Ratings - Q4 2014 . 34
Market Overview 35
Hardware .. 35
Software . 46
Services .. 55
Industry Trends And Developments .. 64
Regulatory Development .. 70
Table: Government Authorities . 70
Competitive Landscape . 75
International Companies . 75
Table: Lenovo . . . 75
Table: Hewlett-Packard 76
Local Companies . 77
Table: Bematech 77
Table: Itautec . . . 78
Table: Totvs . 79
Company Profile . 80
Positivo Informática .. 80
Regional Overview 85
Demographic Forecast .. 89
Table: Brazil's Population By Age Group, 1990-2020 ('000) . . 90
Table: Brazil's Population By Age Group, 1990-2020 (% of total) 91
Table: Brazil's Key Population Ratios, 1990-2020 . 92
Table: Brazil's Rural And Urban Population, 1990-2020 . . 92
Methodology . 93
Industry Forecast Methodology . 93
Sources .. 94
Risk/Reward Ratings Methodology 95
Table: It Risk/Reward Ratings Indicators . . 96
Table: Weighting Of Components . . 97
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