Europe Clothing B2C E-Commerce Market 2021

Europe Clothing B2C E-Commerce Market 2021

  • November 2021 •
  • 61 pages •
  • Report ID: 1557254 •
  • Format: PDF
Amazon, ASOS and eBay are the most commonly visited fashion websites in the United Kingdom, as of 2021

B2C E-Commerce apparel sales in Europe are projected to progressively accelerate over the years following a spike in 2020

A large percentage of Europe saw growth in apparel E-Commerce sales, especially notable after the COVID-19 Health crisis of 2020. In the United Kingdom, B2C textile, apparel and footwear E-Commerce growth is expected to reach nearly a quarter in 2021, due to the country’s lockdowns. In Germany, B2C E-Commerce sales in the apparel category showed the highest year-over-year growth in the first quarter of 2021, leading other categories. Ukraine is also projected to see a gradual acceleration in online apparel purchases over the next few years, with B2C E-Commerce sales reaching more than half a billion U.S. dollars by 2023.

In most European countries, “Fashion and Apparel” was the main product segment for online shopping in 2020

When it came to online shopping in most European countries, consumer choices focused on the "fashion and apparel" sector. In the United Kingdom, according to an October 2020 survey, "clothing" ranked second in future online shopping preferences, as it did in Germany. In Spain, the clothing product segment led others. In Russia "clothing and shoes" was the dominant choice for cross-border online shopping, while domestic B2C e-commerce sales "clothing and shoes" was the second most important category in 2020.

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