Metsa Tissue will attempt to defend its leading position in kitchen towels as the category shows strong future growth potential. Furthermore it will try to strengthen its position in other categories by innovating its product portfolio and strengthening “green products” thus boosting the specific value of its brands. The company will also increasingly focus on its away-from-home product portfolio.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Tissue and Hygiene market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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