In 2021, retail value sales of beauty and personal care were strongly driven by skin care that continued to thrive even when pandemic-related restrictions remained in place in the first months of the year. Particularly, facial care recorded the most dynamic growth, supported by strong sales both online and offline. Body care also performed...
In 2021, retail value sales of beauty and personal care products recovered from the steep declines registered in the previous year when restrictions on travel, the temporary closure of workplaces and educational institutions and tightly controlled social distancing reduced the need for many of these products, in particular products that might...
Having declined at an unprecedented pace during 2020, the central theme in beauty and personal care in Spain in 2021 was one of gradual recovery. However, the impact of the pandemic on this category has been far from uniform. During 2020, colour cosmetics, sun care and fragrances performed particularly poorly, as local consumers spent much...
The comparatively long lockdown Ireland experienced relative to its island neighbour, had a noticeable impact on the recovery of beauty and personal care in 2021. With continued social restrictions and remote working orders in place for much of the year, there was disparate growth among different categories. Overall however, sales improved...
It was a prosperous year for beauty and personal care products in 2021 with current value sales posting stronger growth than in 2020. Part of this improvement reflects a rebound in sales as consumers returned to socialising and workplaces in 2021. COVID-19 restrictions largely dissipated in this year although mask wearing continued in many...
Having declined sharply during 2020, retail constant value sales (2021 prices) of beauty and personal care in Mexico saw no more than a partial rebound during 2021. However, the impact of COVID-19 on demand varied significantly by category. Fragrances, sun care and colour cosmetics were among the biggest casualties, as local consumers were...
As the Kenyan economy relaxed back into a more normal routine in 2021, consumers increased expenditure on beauty and personal care. Current value growth picked up in 2021 fuelled by Kenya’s rising middle classes, and more specifically millennials who want to try new looks for the perfect selfie shot. Kenyans are now more informed than ever...
Overall, beauty and personal care saw a better year in 2021 than in 2020, albeit it did not recover to the 2019 level of sales. The only categories to see a decline in value terms in 2021 were bath and shower and depilatories. The decline for the former was mostly due to the natural reduction in volume and value sales for hand sanitisers and...
The outbreak of COVID-19 had a significant impact on value sales of beauty and personal care in Italy in 2020, with consumers adjusting their lifestyles accordingly. Beauty and personal care returned to growth in current value terms in 2021 with sales benefiting from an improvement in the pandemic situation from April 2021 onwards, with the...
COVID-19 remained a threat during 2021 due to the outbreak of further variations of the virus. Nonetheless, the Kingdom took active steps during the year in an effort to bring about a return to normality. This included making it mandatory from 1 August 2021 for consumers to be able to prove that they have received two vaccination shots prior...