Fortified/Functional Beverages in Bulgaria

Fortified/Functional Beverages in Bulgaria

  • January 2021 •
  • 27 pages •
  • Report ID: 1627800 •
  • Format: PDF
Out of all health and wellness beverages, fortified/functional beverages had been the strongest performer over the review period in terms of retail value growth. However, the same was not true for 2020, with minimal value growth. The product area was affected by a steep decline in on-the-go consumption. With people spending more time at home and doing less physical exercise as a result, this affected fortified drinks, particularly sports drinks.

Fortified/Functional Beverages in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
FF Hot Drinks, FF Soft Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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