Home Improvement in India

Home Improvement in India

  • May 2020 •
  • 17 pages •
  • Report ID: 1627900 •
  • Format: PDF
The influence of seasonal demand has been in decline in home improvement. A change in consumer buying behaviour has been observed in India, with the previous sales spikes seen during the festive seasons now transforming into demand that is constant throughout the year. This has to a great extent been due to increasing repainting among affluent consumers and the shift from unbranded to branded products in the economy segment due to the launch of cheaper products from Asian paint brands.

Home Improvement in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Product coverage:
Home Improvement and Gardening.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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