Cider/Perry in China

Cider/Perry in China

Western-originated cider/perry represents only a tiny fraction of the total alcoholic drinks market in China in volume terms. It is less popular in China, because it faces fierce competition from RTDs and sparkling wine, which also offer sweet flavours with low alcohol content. Both RTDs and sparkling wine recorded robust growth in 2014, thanks to the various aggressive marketing campaigns by leading companies. Meanwhile, manufacturers found it hard to break through the rooted image of...

Euromonitor International's Cider/Perry in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


CIDER/PERRY IN CHINA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2009-2014
Table 2 Sales of Cider/Perry: Total Value 2009-2014
Table 3 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 4 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 13 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 14 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 15 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 16 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Executive Summary
Volume Sales of Alcoholic Drinks Are Not Impressive in 2014
Rtds/high-strength Premixes Increases Dramatically
Domestic Companies Continue Playing A Leading Role in 2014
Internet Retailing Becomes Increasingly Important
Steady But Slower Growth Is Expected in the Forecast Period
Key Trends and Developments
Anti-extravagance Campaign Continues Having A Significant Effect on the Market
Manufacturers Take Efforts To Develop New Products, in Response To Market Changes
E-commerce Plays A More Important Role
Manufacturers Retain A Strong Focus on Largely Unexploited Market Niche Targeting Female Consumers
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 23 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Summary 1 Key New Product Developments 2014
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 35 Sales of Alcoholic Drinks by Region: Total Volume 2009-2014
Table 36 Sales of Alcoholic Drinks by Region: Total Value 2009-2014
Table 37 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2009-2014
Table 38 Sales of Alcoholic Drinks by Region: % Total Value Growth 2009-2014
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 46 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2014-2019
Table 47 Forecast Sales of Alcoholic Drinks by Region: Total Value 2014-2019
Table 48 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2014-2019
Table 49 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources












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