Mobile Technologies: Global Markets

Mobile Technologies: Global Markets


Use this report to:
- Understand the underlying operating system and the way it shapes the global mobile applications market.
- Learn about the various software development kits offered by manufacturers to develop applications.
- Receive information about business models used in different market segments.


Highlights
- The global market for mobile applications was valued at nearly $10.9 billion in 2015. This market is expected to increase from $12.2 billion in 2016 to nearly $24.0 billion in 2021 at a compound annual growth rate (CAGR) of 14.4% for 2016-2021.
- The Android market segment is expected to grow from nearly $6.0 billion in 2016 to nearly $12.0 billion in 2021 at a CAGR of 14.8% from 2016 through 2021.
- The IOS market segment is expected to grow from nearly $5.8 billion in 2016 to $11.0 billion at a CAGR of 13.9% from 2016 through 2021.


STUDY GOALS AND OBJECTIVES
By 2020, there are expected to be 5.6 billion mobile subscribers and mobile technology will have penetrated 72% of the world’s population, according to the Global System for Mobile Communications Association (GSMA). Within that context, BCC Research estimates that mobile technology will create a marketplace for more than $23.9 billion in mobile applications.

This report is an update of the 2013 report focusing on mobile application space (BCC Report IFT071A). The report evaluates the current platform availability and the ecosystem. The report looks at the total available market for mobile applications and segments by categories. The report explores different business models followed by different industries and the value added by mobile applications. The report also looks at the latest trends in the enterprise space and how businesses are leveraging mobile applications to increase their bottom line.

The report also provides a description of the market ecosystem and explains the trends shaping the future. Key players in each category are also discussed, along with market share information. A forecast of the total market in each category by dollar, volume and region over the period of the next five years is included. The report also includes an analysis of patents filed in this marketplace by various companies.


REPORT SCOPE AND ORGANIZATION
This report segments mobile applications by the most popular operating systems in the market: Android, iOS and Windows. For each segment, the report provides estimated total market, number of applications, and average revenue per application.

The following is provided for each segment:
- Definition of technical details.
- Overall market description.
- Comparison with other segments.
- Growth forecast and market trends.
- Business models.
- Key players and market share.

The goal of the report is to provide readers with the following:
- Understanding of the underlying operating system and how it shapes the market.
- Knowledge of various software development kits offered by manufacturers to develop applications.
- Knowledge of business models used in different market segments.
- Understanding of the market potential for each segment and projections for the next five years.


TARGET AUDIENCE
Manufacturers, developers, distributors, investors and end users will all benefit from the insights provided in this report regarding the underlying technology, market forces, and trends that drive the mobile application industry. Specific groups who will benefit include:
- Mobile electronics industry insiders, including executives, managers, marketing professionals, and salespeople, who are looking to enhance their business knowledge by understanding more about the multimedia chipsets market.
- Product marketing and management professionals from the mobile market ecosystem who want to understand the intricacies of the market and position their products accordingly.
- Business and venture executives in the technology industry looking to invest in mobile technology companies.
- Finance and investment professionals looking to make investment decisions for mobile electronics companies.


RESEARCH METHODOLOGY
The market forecasts were developed using a top down approach for the mobile applications market as a whole. Line items were then further cross-checked on a per segment basis to verify market size and subsegment growth. Finally, company financials were reviewed for the leading firms to further validate market size, segment strength and growth expectations. Market data and information for this report were obtained through numerous channels. Both primary and secondary research methodologies were used in preparing this study.


ANALYST’S CREDENTIALS
Michael Sullivan is currently the Senior Editor for Information Technology at BCC Research. He is also an IT industry analyst with more than 20 years of experience investigating, studying and reporting on information technology development and applications. Previous reports include coverage of content delivery networks and zero net energy buildings.
CHAPTER 1
INTRODUCTION 2
STUDY GOALS AND OBJECTIVES 2
REPORT SCOPE AND ORGANIZATION 2
TARGET AUDIENCE 3
RESEARCH METHODOLOGY 3
ANALYST'S CREDENTIALS 3
RELATED BCC RESEARCH REPORTS 3
BCC RESEARCH WEBSITE 4
DISCLAIMER 4
CHAPTER 2 SUMMARY 6 SUMMARY TABLE GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 7
SUMMARY FIGURE GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, 2015-2021 ($ MILLIONS) 7
CHAPTER 3 OVERVIEW OF MOBILE PLATFORMS 11
FEATURE PHONE VS. SMARTPHONE 11
MOBILE DEVICE OPERATING SYSTEMS 12
ANDROID 12
BADA-TIZEN 12
FIREFOX OS 13
IOS 13
SYMBIAN 14
WINDOWS MOBILE 14
WINDOWS PHONE 15
OPEN-SOURCE DEVELOPMENT 16
TABLE 1 CUMULATIVE NUMBER OF MOBILE DEVICE SHIPMENTS, 2015 ($ MILLIONS) 16
KEY FEATURES OF SMARTPHONES 16
DISPLAY 16
TABLE 2 TYPICAL SPECIFICATIONS FOR POPULAR SMARTPHONES, 2016 17
CAMERA 17
GLOBAL POSITIONING SYSTEM (GPS) 17
MOBILE APPLICATIONS 17
MOBILE APPLICATIONS MARKET 18
TABLE 3 GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, THROUGH 2021 (THOUSANDS) 19
FIGURE 1 GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, 2015-2021 (THOUSANDS) 19
TABLE 4 GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 20
FIGURE 2 GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 20
MOBILE APPLICATIONS BY REGION 21
TABLE 5 GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 21
FIGURE 3 GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 21
SMARTPHONE USAGE 21
TABLE 6 NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 22
FIGURE 4 NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 22
TABLE 7 EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 22
FIGURE 5 EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 23
TABLE 8 ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 23
FIGURE 6 ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 23
TABLE 9 REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 25
FIGURE 7 REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 25
CHAPTER 4 ANDROID PLATFORM 27
INTRODUCTION 27
TABLE 10 TOTAL NUMBER OF APPLICATIONS AVAILABLE IN THE ANDROID MARKETPLACE, THROUGH 2021 (THOUSANDS) 27
TABLE 11 GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 27
FIGURE 8 GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 28
ANDROID MARKETPLACE 29
ANDROID SOFTWARE DEVELOPMENT KIT 29
FIGURE 9 ANDROID OPERATING SYSTEM ARCHITECTURE 29
NATIVE DEVELOPMENT KIT 30
HYPERNEXT ANDROID CREATOR 31
LICENSING 31
RECEPTION 31
ANDROID ADAPTATION FOR TABLETS 32
ALTERNATE MARKETPLACES 33
POPULAR ANDROID APP STORES 34
Amazon Appstore 34
Appoke 34
F-Droid 34
GetJar 35
SlideME 35
Others 35
TABLE 12 APPLICATIONS IN VARIOUS CATEGORIES, 2015 (%) 36
SELECTED COMPANY PROFILES 36
ACER 36
ASUSTEK 38
GOOGLE 39
Products and Services 40
Advertising 40
HTC 41
HUAWEI 42
KYOCERA 44
LG 45
MOTOROLA (GOOGLE) 46
PANTECH 48
SAMSUNG 49
SONY 50
ZTE 52
CHAPTER 5 IOS 55
INTRODUCTION 55
NO MORE HEADPHONES 56
IPHONE HISTORY 56
TABLE 13 GLOBAL NUMBER OF APPLICATIONS AVAILABLE IN THE IOS MARKETPLACE, THROUGH 2021 ($ MILLIONS) 58
TABLE 14 GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 59
FIGURE 10 GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 59
IPHONE FEATURES 59
Screen and Input 59
Sensors 60
Proximity Sensor 61
Ambient Light Sensor 61
Accelerometer 61
Magnetometer 61
Gyroscopic Sensor 61
Audio and Output 61
Bluetooth 62
Video Out 62
Battery 62
Camera 63
TABLE 15 COMPARISON OF VARIOUS IPHONE MODELS 63
Storage and SIM 64
Liquid Contact Indicators 65
Included Items 65
IOS FEATURES 66
User Interface 66
Phone Functionality 68
Multimedia 68
Internet Connectivity 69
Maps 70
Text Input 70
Email and Text Messages 71
Accessibility 71
IOS SOFTWARE DEVELOPMENT KIT 71
IOS SOFTWARE DEVELOPMENT KIT (SDK) HISTORY 72
Software Development Kit (SDK) Contents 73
Licensing 73
APPLE VERSUS ANDROID 74
TABLE 16 COMPARISON OF IOS AND ANDROID MARKETPLACE 74
In-built Applications 74
Policies 74
Developers 75
Access 75
Average Time Spent per Day on Applications 75
SELECTED COMPANY PROFILES 76
APPLE 76
1984 Debut of the Macintosh 78
FOXCONN 84
WISTRON 85
CHAPTER 6 WINDOWS PHONE 88
WINDOWS PHONE 7 AND 8 88
HARDWARE SUPPORT 88
KEY FEATURES OF THE OPERATING SYSTEM (OS) 89
User Interface 89
Text Input 89
Messaging 90
Web Browser 90
Contacts 90
Email 90
Multimedia 91
Media Support 91
Games 91
Search 92
Office Suite 92
Multitasking 92
Sync 93
Updates 93
Advertising Platform 93
WINDOWS PHONE APP STORE 93
Music and Videos 94
Applications and Games Development 94
Submission 94
ORIGINAL EQUIPMENT MANUFACTURERS (OEMS) DEVELOPING WINDOWS PHONES 95
TOTAL MARKET FOR WINDOWS APPLICATIONS 95
TABLE 17 TOTAL NUMBER OF APPLICATIONS FOR WINDOWS PHONE, THROUGH 2021 (THOUSANDS) 95
TABLE 18 GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 96
FIGURE 11 GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 96
SELECTED COMPANY PROFILES 97
MICROSOFT 97
Product Divisions 98
CHAPTER 7 BLACKBERRY 101
BLACKBERRY OPERATING SYSTEM (OS) 101
BLACKBERRY 10 102
BlackBerry 10 Key Features 102
Gestures 102
Multitasking 103
BlackBerry Hub 103
BlackBerry Balance 103
Time Shift Camera 103
BlackBerry Messenger Video 104
Android Player 104
Keyboard 104
Voice Control 104
BlackBerry Link 104
Included Applications 104
Third-Party Application 105
Distribution 105
Devices 105
APPLICATION DEVELOPMENT STRATEGY 105
IMPACT OF THE APPLE IPHONE 106
IMPACT OF GOOGLE ANDROID 106
COMPANY PROFILES 107
BLACKBERRY (FORMERLY RESEARCH IN MOTION) 107
Company History 107
CHAPTER 8 SOFTWARE APPLICATIONS ON MOBILE PLATFORMS 111
SOFTWARE DEVELOPMENT METHODOLOGY 111
FIGURE 12 SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL MOBILE ENVIRONMENT 111
TABLE 19 PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT 112
MONETIZATION 112
Trial Period 112
Affiliate Marketing 112
In-App Purchasing 113
Advertising 113
TOP-GROSSING CATEGORIES 113
TABLE 20 TOP-GROSSING MOBILE APPLICATION CATEGORIES, 2016 (% OF REVENUE) 113
SELECTED APPLICATIONS 114
TABLE 21 SOME OF THE POPULAR MOBILE APPLICATIONS AND VENDORS 114
Words with Friends 114
Angry Birds Free 114
Sudoku 115
Facebook 115
Skype 115
Evernote 115
SELECTED COMPANY PROFILES 115
ADOBE SYSTEMS 115
ELECTRONIC ARTS 116
EVERNOTE 117
GAMELOFT 118
KABAM 118
PANDORA 119
ROVIO 120
SEGA 120
UBISOFT ENTERTAINMENT 121
WHATSAPP 121
ZYNGA 122
CHAPTER 9 PATENT ANALYSIS 125
MOBILE SOFTWARE PATENTS 125
TABLE 22 NUMBER OF U.S. PATENTS AWARDED FOR MOBILE APPLICATIONS, 1976-2013 (NUMBER OF PATENTS) 125
TABLE 23 NUMBER OF U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY FOR ANDROID AND IOS, 1976-2013 (NUMBER OF PATENTS) 126
TABLE 24 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 127
TABLE 25 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 127


LIST OF TABLES
SUMMARY TABLE GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 7
TABLE 1 CUMULATIVE NUMBER OF MOBILE DEVICE SHIPMENTS, 2015 ($ MILLIONS) 16
TABLE 2 TYPICAL SPECIFICATIONS FOR POPULAR SMARTPHONES, 2016 17
TABLE 3 GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, THROUGH 2021 (THOUSANDS) 19
TABLE 4 GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 20
TABLE 5 GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 21
TABLE 6 NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 22
TABLE 7 EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 22
TABLE 8 ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 23
TABLE 9 REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS) 25
TABLE 10 TOTAL NUMBER OF APPLICATIONS AVAILABLE IN THE ANDROID MARKETPLACE, THROUGH 2021 (THOUSANDS) 27
TABLE 11 GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 27
TABLE 12 APPLICATIONS IN VARIOUS CATEGORIES, 2015 (%) 36
TABLE 13 GLOBAL NUMBER OF APPLICATIONS AVAILABLE IN THE IOS MARKETPLACE, THROUGH 2021 ($ MILLIONS) 58
TABLE 14 GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 59
TABLE 15 COMPARISON OF VARIOUS IPHONE MODELS 63
TABLE 16 COMPARISON OF IOS AND ANDROID MARKETPLACE 74
TABLE 17 TOTAL NUMBER OF APPLICATIONS FOR WINDOWS PHONE, THROUGH 2021 (THOUSANDS) 95
TABLE 18 GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS) 96
TABLE 19 PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT 112
TABLE 20 TOP-GROSSING MOBILE APPLICATION CATEGORIES, 2016 (% OF REVENUE) 113
TABLE 21 SOME OF THE POPULAR MOBILE APPLICATIONS AND VENDORS 114
TABLE 22 NUMBER OF U.S. PATENTS AWARDED FOR MOBILE APPLICATIONS, 1976-2013 (NUMBER OF PATENTS) 125
TABLE 23 NUMBER OF U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY FOR ANDROID AND IOS, 1976-2013 (NUMBER OF PATENTS) 126
TABLE 24 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 127
TABLE 25 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS) 127


LIST OF FIGURES

SUMMARY FIGURE GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, 2015-2021 ($ MILLIONS) 7
FIGURE 1 GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, 2015-2021 (THOUSANDS) 19
FIGURE 2 GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 20
FIGURE 3 GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 21
FIGURE 4 NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 22
FIGURE 5 EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 23
FIGURE 6 ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 23
FIGURE 7 REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS) 25
FIGURE 8 GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 28
FIGURE 9 ANDROID OPERATING SYSTEM ARCHITECTURE 29
FIGURE 10 GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 59
FIGURE 11 GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS) 96
FIGURE 12 SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL MOBILE ENVIRONMENT 111