Better For You Packaged Food in Japan

Better For You Packaged Food in Japan

  • January 2021 •
  • 29 pages •
  • Report ID: 1659048 •
  • Format: PDF
Reduced sugar (reduced carb) packaged food products remain very popular and have seen strong growth in 2020, especially as many consumers have gained weight during more time spent at home due to COVID-19. In the past three years or so, there have been reduced carb versions of products launched in almost all packaged food categories, including chocolate confectionery, ice cream, baked goods, instant noodles, biscuits, ready meals, pasta and sauces.

Better For You Packaged Food in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:
BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Better For You Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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