Rolled up: Many downstream markets will likely include industry products, stimulating revenue growth
Tortilla Production in the US Over the five years to 2019, the Tortilla Production industry has wrapped itself around the US palate. Tortillas have become a staple of the US diet, driven by the rapidly growing Hispanic and Latino population in the United States. Additionally, the rising number of health-conscious consumers has spurred demand for tortillas, due to many tortillas containing fiber and flaxseed. Over the five years to 2024, manufacturers will tap into demand from other demographics that will increasingly view new tortilla varieties as a dietary staple. In response, many downstream markets, such as restaurants, will increasingly include tortilla-based food products in product portfolios, stimulating industry revenue growth.
Operators in this industry manufacture tortillas. They purchase various ingredients (such as flour, corn, corn starch, salt and seasoning) from other food manufacturers and then sell the tortillas to downstream buyers in both flexible and paperboard container packaging. The final product is sold to grocery wholesalers and retailers, caterers and other food service contractors, which then distribute them to consumers. Tortilla chips are not included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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