Personal Hygiene in South Africa

Personal Hygiene in South Africa

  • June 2020 •
  • 49 pages •
  • Report ID: 168823 •
  • Format: PDF
Personal Hygiene in South Africa

Summary
Personal Hygiene in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The personal hygiene market consists of the retail sale of antiperspirants and deodorants, bath and shower products, and soap. The antiperspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath and shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
- The South African personal hygiene market had total revenues of $725.8m in 2019, representing a compound annual growth rate (CAGR) of 6.8% between 2015 and 2019.
- Market consumption volume increased with a CAGR of 1.6% between 2015 and 2019, to reach a total of 842.8 million units in 2019.
- Rapid urbanization and changing consumer lifestyles are the factors supporting market growth.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in South Africa
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa personal hygiene market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the South Africa personal hygiene market by value in 2019?
- What will be the size of the South Africa personal hygiene market in 2024?
- What factors are affecting the strength of competition in the South Africa personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitiors in South Africa’s personal hygiene market?
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