Oman Consumer Electronics Report Q1 2015

Oman Consumer Electronics Report Q1 2015

Includes 3 FREE quarterly updates

BMI View :

Vendors have continued to report strong revenue growth in Oman, fuelled by new technologies and products, as well as retail channel expansion. An evolving retail landscape and growing acceptance of hypermarket retailing will help stimulate sales, while a growing population is attracting more large retailers. Growing demand for high-end smartphones continues to compensate for stagnant sales of feature phones. Rising household incomes offer potential for strong growth in consumer electronics demand as consumers want the latest devices. Downside potential to our outlook is the impact of credit tightening and regional property slump, which may lead to a slowdown in sales. Downside to our outlook could come from sustained low oil prices, which could lead to higher taxes to the telecoms sector and could be indirectly passed on to the end user.

Headline Expenditure Projections

Computer Hardware Sales: USD236mn in 2014 to USD260mn in 2018. Tablet sales are reshaping the market as they cannibalise notebook sales, driving strong unit growth, but value growth will underperform as consumers switch form notebooks to cheaper tablets.
BMI Industry View 7
Consumer Electronics Market 9
Political 11
Economic 12
Industry Forecast 13
Table: Consumer Electronics Overview (Oman 2012-2018) 13
Macroeconomic Forecasts 17
Economic Analysis 17
Industry Risk Reward Ratings 24
Table: MENA Consumer Electronics RRI - Q115 28
Market Overview 29
Table: PC Sales (Oman 2012-2018) 29
Table: AV Sales (Oman 2012-2018) 34
Table: Mobile Communications (Oman 2012-2018) 40
Competitive Landscape 46
International Companies 46
Table: Huawei Technologies 46
Table: Lenovo 47
Table: Hewlett Packard 47
Table: Samsung Electronics 48
Industry Trends And Developments 49
Table: Omani Distributors For Leading Brands 52
Regulatory Development 53
Table: Relevant Government Authorities 53
Demographic Forecast 56
Table: Population Headline Indicators (Oman 1990-2025) 57
Table: Key Population Ratios (Oman 1990-2025) 57
Table: Urban/Rural Population & Life Expectancy (Oman 1990-2025) 58
Table: Population By Age Group (Oman 1990-2025) 58
Table: Population By Age Group % (Oman 1990-2025) 59
Methodology 61
Industry Forecast Methodology 61
Sector-Specific Methodology 62
Sources 62
Risk/Reward Index Methodology 63
Sector-Specific Methodology 65
Table: Consumer Electronics Risk/Reward Index Indicators 65
Table: Weighting Of Indicators 66

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