Board Meeting Minutes: October 2008 Sales Leadership Board, Marketing Operations Leadership Board

Board Meeting Minutes: October 2008 Sales Leadership Board, Marketing Operations Leadership Board

This IDC Insight is a summary of the IDC Leadership Board meetings of October 15 and 16, 2008, in Cambridge, Massachusetts, with more than 40 sales and marketing executives in attendance.

  • IDC Opinion
  • In This Insight
  • Situation Overview
    • Trends and Forecast for Tech Sales and Marketing in 2009
    • CIO Panel
    • Sales and Marketing Executive Panel
    • Sales Leadership Board Meeting - October 16, 2008
      • Best Practices Presentation and Discussion: The Role of the First-Line Sales Manager in Building a World-Class Sales Organization
      • Future Research Discussion: Improving Performance of First-Line Managers
      • Best Practices Presentation and Discussion: The Attributes of "High-Performance Sales Teams"
    • Marketing Operations Leadership Board Meeting - October 16, 2008
      • Overview
      • Best Practices
        • Intel - Edwin Derks, Director of Marketing Operations
        • Nortel - Theresa Matonti, Marketing Operations
        • Polycom - Jennifer Pockell-Wilson, Senior Director, Marketing Operations
  • Future Outlook