Laundry Care in Kenya

Laundry Care in Kenya

  • April 2017 •
  • 23 pages •
  • Report ID: 173542
Thanks to ongoing price sensitivity in this category, there is growing demand for affordable and versatile cleaning agents as consumers try to save money, with this trend particularly benefiting hand wash detergents, standard powder detergents and bar detergents. More specialised products and those perceived as less essential garnered little sales, such as carpet cleaners. The rising cost of living widened the income gap, which resulted in a mushrooming of kiosks and roadside stalls which offer...

Euromonitor International’s Laundry Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Kenya Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000