Laundry Care in Romania

Laundry Care in Romania

  • February 2018 •
  • 19 pages •
  • Report ID: 173543
Laundry care increased in both value and volume sales terms in 2017, as consumption per capita was still low (compared with other EU countries) and rising. While previously consumers made purchasing decisions based on price, product quality and brand image have become key factors influencing sales of certain laundry care products. Within the review period, the laundry care category witnessed significant changes, mostly reflected in the rapid proliferation of liquid tablets and liquid detergents.

Euromonitor International’s Laundry Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Romania Date=201802 Publisher=EuromonitorInternational Price=1000