The most important event impacting nappies/diapers/pants in 2016 was that the birth rate increased in New Zealand for the first time in four years. According to Statistics New Zealand, there were 61,038 live births in the country in 2015, up 3,796 on 2014, with the total fertility rate just shy of two births per 1,000 women, while the infant mortality rate was 4.1 per 1,000 live births. While this had a positive impact on the category, driving demand due to more children requiring nappies/diaper...
Euromonitor International’s Nappies/Diapers/Pants in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Nappies/Diapers/Pants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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54 pages •
By Euromonitor International
• Mar 2017
With interest rates at a record low and New Zealand currently experiencing strong economic growth, value sales gains across tissue and hygiene remained low in 2016 as the major supermarket retailers continued to undercut each other, focusing on price competition in key categories to drive footfall. Euromonitor International’s Tissue...