Key cultural changes such as rapid urbanisation, an increase in the number of working women and more hectic lifestyles generated significant demand for convenient food – especially ready meals – in 2016. Awareness of products in the category increased due to rapid growth in the penetration and popularity of modern retail outlets such as hypermarkets. These outlets boosted the visibility of ready meals with attractive displays, which encouraged many consumers to try the product. Another key...
Euromonitor International’s Ready Meals in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Ready Meals market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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