Most products in snack bars have a problem: compared with countries such as the UK, snack bars are not popular in Belgium, apart from energy and nutrition bars. This lack of interest is believed to be due to the strong loyalty to biscuits and chocolate in Belgium. The category was again strongly affected by the disappointing performance of breakfast bars and the sudden acceleration of the disengagement of Mondelez International from granola/muesli bars in 2014.
Euromonitor International's Snack Bars in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Snack Bars market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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