Spreads in Belarus tends to suffer from low levels of innovation and more limited marketing support in comparison with most other packaged food categories. Innovation in the category is mainly limited to jams and preserves and focuses mainly on introduction of new flavours, the use of natural ingredients with fewer preservatives and organically produced items, as well as honey, a category in which the entry of smaller, private domestic producers is occasionally seen. Sales of spreads remain...
Euromonitor International’s Spreads in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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213 pages •
By Euromonitor International
• Jan 2017
A financial crisis in neighbouring Russia, the country’s most important trade partner and creditor, has caused havoc in Belarus, bringing an end to two decades of uninterrupted economic growth. Belarusian GDP shrank by four percentage points in 2015, mainly due to a fall in Russian imports. The economic performance in 2016 was not good either....