The main factor behind the negative performance of spreads in 2017 was the lack of a strong breakfast culture in Greece, where most people consider dinner to be the most important meal of the day. All breakfast-oriented product types performed poorly for this reason, and the spreads were no exception. The category was placed at a further competitive disadvantage by the fact that Greeks who did consider breakfast to be an important part of a nutritionally balanced diet were more likely to choose...
Euromonitor International’s Spreads in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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257 pages •
By Euromonitor International
• Nov 2017
The Greek economy remained under significant pressure in 2017. The dramatic currency depreciation that followed the outbreak of the Greek crisis, drastically reducing consumer incomes, subsequently also influenced spending on packaged food. High income and property taxation, reduced salaries and pensions, various austerity measures and high...