Surface Care in Japan

March 2018 •
16 pages •
Report ID: 173704

Summary
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Retail value sales of surface care returned to positive growth in 2017, although value growth rates remained modest as demand in the category is already largely mature. Much of the impetus for positive growth came from home care wipes and floor cleaning systems, where novel products that offer convenience and genuine time saving are attracting the attention of busy urban consumers with hectic lifestyles. Bathroom cleaners was another dynamic surface care category in 2017 and this is because bath...

Euromonitor International’s Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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