Surface Care in Japan

Surface Care in Japan

  • May 2017
  • 24 pages
  • Euromonitor International
Report ID: 173704
Surface care grew by 1% in current value to reach sales of JPY120.7 billion in 2016, a rate of growth which was in line with the 1% current value growth recorded in the category during 2015. Because of increasing number of women in the Japanese workforce and the rising numbers of single-occupancy households in the country, especially in urban areas, many consumers now prefer simpler ways to clean their homes. Thus, disposable surface care products such as home care wipes are becoming more welcom...

Euromonitor International’s Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN JAPAN
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Dainihon Jochugiku Co Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 1 Dainihon Jochugiku Co Ltd: Key Facts
Competitive Positioning
Summary 2 Dainihon Jochugiku Co Ltd: Competitive Position 2016
Fumakilla Ltd in Home Care (japan)
Strategic Direction
Key Facts
Summary 3 Fumakilla Ltd: Key Facts
Summary 4 Fumakilla Ltd: Operational Indicators
Competitive Positioning
Summary 5 Fumakilla Ltd: Competitive Position 2016
Kao Corp in Home Care (japan)
Strategic Direction
Key Facts
Summary 6 Kao Corp: Key Facts
Summary 7 Kao Corp: Operational Indicators
Competitive Positioning
Summary 8 Kao Corp: Competitive Position 2016
Executive Summary
Premium Products Induce Strong Value Growth in Home Care
Scents and the Birth of A New Category Contribute To Healthy Growth in Laundry Care
Procter & Gamble Poses A Challenge To the Leading Player Kao
Health and Beauty Specialist Retailers Remains the Most Popular Channel in 2016
Maturity of Demand Set To Suppress Growth in Home Care Over the Forecast Period
Key Trends and Developments
Increasing Female Employment Opens Up New Opportunities for Manufacturers
Strong Growth in Detergent Tablets Boosts Overall Growth in Laundry Care
Home Cleaning Services Gradually Increase Awareness Among Consumers
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources












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Country=Japan Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201705 Topic=MarketReport Publisher=EuromonitorInternational Price=1000