Surface Care in Kenya

Surface Care in Kenya

  • April 2017
  • 14 pages
  • Euromonitor International
Report ID: 173705
Surface care increased by 11% in current value terms in 2016, to reach sales of KES1.1 billion. The category continued to record strong growth as consumers increasingly demanded products that offer high effectiveness and/or some added benefits, such as protection of the surface, antibacterial properties or easy application. Cleaning products with disinfecting ingredients as well as products in convenient packaging, such as trigger sprays, were increasingly in demand at the end of the review peri...

Euromonitor International’s Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN KENYA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Executive Summary
Mixed Economic Fortunes Dent Consumer Spending on Home Care
Lack of Developed Hygiene Facilities and Infrastructure Hinder Growth of Some Home Care Categories
Multinationals and Locals Compete for Share in the Kenyan Home Care Market
Supermarkets Retains Its Popularity for Home Care Sales
Growth Expected To Continue Thanks To Rising Disposable Incomes
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Distribution of Home Care by Format: % Value 2011-2016
Table 13 Distribution of Home Care by Format and Category: % Value 2016
Table 14 Forecast Sales of Home Care by Category: Value 2016-2021
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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Country=Kenya Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000