Sweet and savoury snacks saw impressive growth in volume terms in 2015, benefiting from the young population in Iran. National statistics show that there are still more than 14 million people in Iran who are aged 0-14, accounting for 23% of the population, which gives this category a large potential consumer base. Key suppliers have noticed this strong opportunity, and in the absence of many multinational suppliers, are targeting consumers with massive advertising campaigns and many new...
Euromonitor International’s Sweet and Savoury Snacks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sweet and Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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197 pages •
By Euromonitor International
• Nov 2016
Most areas of packaged food still had a very low base as of 2016, with strong potential. The old practice of consuming loose/unpackaged products such as rice, bread, oils and cheese was being replaced by the consumption of packaged items, especially in key urban areas, and mainly as a result of the widespread activities of key suppliers. In...