Snacking is becoming increasingly popular in Kenya, particularly in rural areas where consumers have little time to sit down for a meal. Additionally, rising disposable incomes amongst middle-income consumers has seen growth in sales of sweet and savoury snacks, which many view as a luxury rather than a necessity.
Euromonitor International's Sweet and Savoury Snacks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sweet and Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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24 pages •
By Euromonitor International
• Jul 2017
Rising consumer awareness of products available in the market as a result of heightened marketing activities, as well as improved product availability due to the expansion of modern retail outlets, continues to fuel growth within savoury snacks in Kenya. Moreover, the growing young population and rising disposable incomes further fuelled value...